naukri
Marketing Manager
Aifa Management Consultants Company
Riyadh, KSA
Manager
1 months ago
Market ResearchBrand ManagementDigital MarketingGoogle AdsLinkedIn AdsMeta Ads
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Market ResearchBrand ManagementDigital Marketing
About the Role
Develop and implement marketing strategies, manage digital campaigns, oversee content creation, and analyze performance metrics while understanding Saudi consumer behavior.
Key Skills for This Role
Market ResearchBrand ManagementDigital MarketingGoogle AdsLinkedIn AdsMeta Ads
Responsibilities
- Develop and implement the annual marketing plan aligned with business goals
- Conduct market research to understand customer needs, competitor positioning, and industry trends
- Manage brand positioning, messaging, and corporate identity across all channels
- Plan and execute integrated marketing campaigns (digital + offline)
- Manage Google Ads, LinkedIn Ads, Meta Ads, and SEO initiatives
- Oversee website content, landing pages, and conversion optimization
- Manage social media presence (LinkedIn, Instagram, X, TikTok)
- Implement marketing automation workflows (email sequences, lead nurturing)
- Track campaign performance using analytics tools (GA4, Search Console, CRM dashboards)
- Develop content calendars for blogs, social media, newsletters, and case studies
- Coordinate with designers, agencies, and freelancers for creative assets
- Ensure all content aligns with brand guidelines and Saudi cultural norms
Requirements
- Develop and implement the annual marketing plan aligned with business goals
- Conduct market research to understand customer needs, competitor positioning, and industry trends
- Manage brand positioning, messaging, and corporate identity across all channels
- Plan and execute integrated marketing campaigns (digital + offline)
- Manage Google Ads, LinkedIn Ads, Meta Ads, and SEO initiatives
- Oversee website content, landing pages, and conversion optimization
- Manage social media presence (LinkedIn, Instagram, X, TikTok)
- Implement marketing automation workflows (email sequences, lead nurturing)
- Track campaign performance using analytics tools (GA4, Search Console, CRM dashboards)
- Develop content calendars for blogs, social media, newsletters, and case studies
- Coordinate with designers, agencies, and freelancers for creative assets
- Ensure all content aligns with brand guidelines and Saudi cultural norms
Full Job Posting
Responsibilities
- Develop and implement the annual marketing plan aligned with business goals.
- Conduct market research to understand customer needs, competitor positioning, and industry trends.
- Manage brand positioning, messaging, and corporate identity across all channels.
- Plan and execute integrated marketing campaigns (digital + offline).
- Manage Google Ads, LinkedIn Ads, Meta Ads, and SEO initiatives.
- Oversee website content, landing pages, and conversion optimization.
- Manage social media presence (LinkedIn, Instagram, X, TikTok).
- Implement marketing automation workflows (email sequences, lead nurturing).
- Track campaign performance using analytics tools (GA4, Search Console, CRM dashboards).
- Develop content calendars for blogs, social media, newsletters, and case studies.
- Coordinate with designers, agencies, and freelancers for creative assets.
- Ensure all content aligns with brand guidelines and Saudi cultural norms.
Additional Responsibilities
- Produce marketing collateral: brochures, presentations, videos, and ads.
- Build and manage lead generation campaigns targeting Saudi audiences.
- Optimize MQL → SQL → Opportunity conversion rates.
- Collaborate with the sales team to ensure lead quality and follow‑up.
- Manage CRM data accuracy and reporting.
- Plan and execute exhibitions, conferences, and corporate events.
- Build partnerships with agencies, chambers of commerce, and government programs (Monsha’at, MISA).
- Manage PR activities, press releases, and media relations.
- Track KPIs: lead volume, CAC, ROI, engagement, brand reach.
- Prepare monthly and quarterly marketing performance reports.
- Manage marketing budgets and ensure cost‑effective execution.
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