Marketing Manager

About The Chain

Marketing Manager

Marketing Manager

Key Responsibilities

• Develop and execute annual and monthly marketing plans for the company’s restaurant brands.
• Lead brand positioning, campaign planning, and marketing activities across multiple channels.
• Drive customer acquisition, footfall, delivery sales, catering leads, and brand awareness.
• Manage social media platforms, digital campaigns, content calendars, and online engagement.
• Coordinate with internal teams and external agencies, photographers, influencers, media partners, and suppliers.
• Plan and execute promotional campaigns, seasonal offers, product launches, and brand activations.
• Monitor marketing performance through KPIs, campaign reports, customer engagement, conversion rates, and ROI.
• Support CRM initiatives, customer retention programs, loyalty campaigns, and database marketing.
• Work closely with Operations, Catering, Finance, and Brand teams to align marketing activities with business priorities.
• Manage marketing budgets and ensure efficient spending across campaigns and activities.
• Conduct market research, competitor analysis, and customer behavior analysis.
• Ensure all marketing materials, visuals, messaging, and campaigns are aligned with brand identity and company standards.
• Prepare regular reports for management covering campaign performance, marketing spend, leads, sales impact, and recommendations.
• Support business growth initiatives, including new branches, catering expansion, franchise support, and brand development.

Qualifications & Requirements

• Proven experience as a Marketing Manager or similar role, preferably in restaurants, F&B, hospitality, retail, or lifestyle brands.
• Strong knowledge of digital marketing, social media management, content planning, and paid campaigns.
• Experience in brand management, campaign execution, and customer engagement.
• Ability to analyze marketing performance and translate data into actionable recommendations.
• Strong understanding of customer behavior, market trends, and competitive positioning.
• Experience managing agencies, influencers, photographers, designers, and external vendors.
• Good understanding of marketing budgets, ROI, lead generation, and sales-driven campaigns.
• Strong communication, leadership, planning, and project management skills.
• Ability to work in a fast-paced, multi-brand, multi-branch environment.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Fluency in English is required; Arabic is an advantage.

Preferred Qualifications

• Experience in the restaurant or hospitality sector.
• Experience managing marketing for multiple brands or branches.
• Knowledge of CRM, loyalty programs, customer segmentation, and retention campaigns.
• Experience in launching new restaurant branches or new F&B concepts.
• Strong network with media, influencers, agencies, and creative suppliers.
• Ability to link marketing activities directly to revenue, traffic, customer retention, and brand growth.

What We Offer

• Full-time on-site role based in Riyadh.
• Opportunity to manage marketing for a growing restaurant group.
• Exposure to multiple brands and business growth initiatives.
• A dynamic work environment combining creativity, operations, and commercial performance.