Marketing Manager – Retail & Online
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Key skills for this role
About the Role
Taif Group is seeking a Marketing Manager to lead retail and online marketing for a fragrance brand. The role involves managing PPC campaigns across Google, Meta, and TikTok, optimizing marketplace performance on Amazon and Noon, and driving retail marketing initiatives.
Key Skills for This Role
Responsibilities
- Develop and execute integrated marketing strategies across retail stores and online channels
- Plan, launch, and optimize PPC and digital campaigns across Google Ads, Meta Ads, and TikTok Ads
- Manage paid and organic social media marketing calendars, content strategy, and community engagement
- Own marketplace performance on Amazon.ae, Noon, and other platforms — listings optimization, advertising, pricing, reviews, and ranking
- Drive retail marketing initiatives including in store promotions, POSM, seasonal campaigns, and trade marketing
- Oversee website/e commerce performance including SEO, conversion rate optimization, merchandising, and landing page strategy
- Manage CRM and email/SMS marketing programs, customer segmentation, loyalty initiatives, and retention campaigns
- Lead brand content and creative direction across digital and retail touchpoints
- Monitor and report on campaign performance using GA4, Meta Business Suite, Google Ads, and marketplace analytics
- Manage marketing budgets across channels, ensuring efficient allocation and optimization based on CAC, ROAS, and LTV
- Conduct market research and competitor analysis to identify growth opportunities
- Lead influencer and affiliate marketing initiatives
Requirements
- Bachelor's degree in Marketing, Business, or related field
- Minimum 4 6 years of marketing experience, with at least 2 3 years focused on digital/performance marketing
- Proven expertise in PPC and digital campaign management across Google Ads, Meta Ads, and TikTok Ads
- Strong hands on experience with social media marketing strategy and paid social campaign execution
- Demonstrated experience growing brands on e commerce marketplaces (Amazon.ae, Noon, or similar)
- Solid understanding of retail marketing — in store promotions, trade marketing, and omnichannel customer journeys
- Working knowledge of SEO, website performance optimization, and CRM/email marketing tools
- Strong analytical skills with proficiency in GA4, Google Ads/Meta Ads Manager, and marketplace seller dashboards
- Experience managing marketing budgets and optimizing spend for ROAS, CAC, and conversion rate
- Excellent project management skills with ability to manage multiple campaigns and channels simultaneously
- Strong written and verbal communication skills in English (Arabic is a plus)
- Prior experience in retail, FMCG, beauty, fragrance, or lifestyle brands is highly preferred
Full Job Posting
About Taif Group
- Taif Group is a fast growing fragrance and lifestyle group serving customers across the UAE through retail and online channels.
- As the group scales its digital footprint, we are seeking a results driven Marketing Manager to lead retail and online marketing initiatives.
Role Overview
- The Marketing Manager – Retail & Online will own end to end marketing strategy and execution across retail and e commerce channels.
- This role requires a hands on digital marketing expert with proven command of PPC, Google Ads, Meta Ads, TikTok Ads, social media marketing, and marketplace growth, combined with strong retail marketing fundamentals.
Key Responsibilities
- Develop and execute integrated marketing strategies across retail stores and online channels
- Plan, launch, and optimize PPC and digital campaigns across Google Ads, Meta Ads, and TikTok Ads
- Manage paid and organic social media marketing calendars, content strategy, and community engagement
- Own marketplace performance on Amazon.ae, Noon, and other platforms
- Drive retail marketing initiatives including in store promotions, POSM, seasonal campaigns, and trade marketing
- Oversee website/e commerce performance including SEO, conversion rate optimization, merchandising, and landing page strategy
- Manage CRM and email/SMS marketing programs, customer segmentation, loyalty initiatives, and retention campaigns
- Lead brand content and creative direction across digital and retail touchpoints
- Monitor and report on campaign performance using GA4, Meta Business Suite, Google Ads, and marketplace analytics
- Manage marketing budgets across channels
- Conduct market research and competitor analysis
- Lead influencer and affiliate marketing initiatives
Required Skills & Expertise
- Proven expertise in PPC and digital campaign management across Google Ads, Meta Ads, and TikTok Ads
- Strong hands on experience with social media marketing strategy, content planning, and paid social campaign execution
- Demonstrated experience growing brands on e commerce marketplaces (Amazon.ae, Noon, or similar)
- Solid understanding of retail marketing — in store promotions, trade marketing, and omnichannel customer journeys
- Working knowledge of SEO, website performance optimization, and CRM/email marketing tools
- Strong analytical skills with proficiency in GA4, Google Ads/Meta Ads Manager, and marketplace seller dashboards
- Experience managing marketing budgets and optimizing spend for ROAS, CAC, and conversion rate
- Excellent project management skills
- Strong written and verbal communication skills in English (Arabic is a plus)
- Creative mindset paired with a data driven approach to decision making
- Experience running and scaling digital ad campaigns across GCC and international markets is a strong advantage
Qualifications & Experience
- Bachelor's degree in Marketing, Business, or related field; MBA is a plus
- Minimum 4–6 years of marketing experience, with at least 2–3 years focused on digital/performance marketing
- Prior experience in retail, FMCG, beauty, fragrance, or lifestyle brands is highly preferred
- Experience working within the UAE/GCC market is strongly preferred
- Google Ads, Meta Blueprint, or TikTok Ads certifications are an advantage
What We Offer
- Competitive salary commensurate with experience
- Opportunity to shape and scale the marketing function for a growing UAE fragrance brand
- Direct exposure to senior leadership and cross functional decision making
- Dynamic, fast paced environment with room for professional growth
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