Marketing Manager - Real Estate Development

Position Overview

Strategic Marketing and Brand

• Develop marketing strategies for real estate development projects from pre-launch through completion.
• Build and maintain project and corporate brand positioning.
• Conduct market research, competitor analysis, and customer segmentation.
• Lead property launch campaigns and coordinate events, presentations, roadshows, and promotional activities.
• Oversee budgets, timelines, quality control, contracts, and marketing resources.

Digital Marketing and Lead Generation

• Manage campaigns across search, social media, display advertising, email marketing, and property portals.
• Optimize lead-generation funnels and customer acquisition strategies.
• Oversee content for websites, social media channels, and digital advertising campaigns.
• Monitor campaign performance, website analytics, and conversion metrics to maximize return on investment.

Sales Enablement and Reporting

• Create sales presentations, brochures, project fact sheets, and investor materials.
• Support CRM management, lead nurturing, and sales-team engagement.
• Track lead quality, sales performance, customer feedback, industry trends, and competitor activity.
• Prepare reports and strategic recommendations based on campaign performance and market insights.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, Communications, Real Estate, or a related field.
• 5–10+ years of marketing experience with significant exposure to real estate development, property marketing, or real estate investment.
• Proven experience marketing residential and commercial development projects.
• Demonstrated success managing project launches and integrated marketing campaigns.
• Experience working with sales teams and external marketing agencies.
• Knowledge of the Dubai real estate market and the real estate development lifecycle.

Technical Skills

• Strong knowledge of digital marketing platforms, CRM systems, and marketing automation tools.
• Experience with Google Analytics, Meta Ads, LinkedIn Ads, SEO, and performance marketing.
• Proficiency with Microsoft Office and presentation tools.
• Familiarity with design and content management platforms is advantageous.
• Fluency in Russian or another language is advantageous.

Core Competencies

• Strategic thinking, brand development, campaign management, lead generation, and conversion optimization.
• Budget management, stakeholder management, communication, presentation, and project management.
• Analytical and data-driven decision-making with the ability to multitask.