Marketing Manager – Performance, Social & Community

Role Summary

Performance Marketing

• Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and other relevant platforms.
• Own budget allocation and ROI across campaigns.
• Track CAC, ROAS, CTR, conversion rates, and other performance metrics.
• Manage marketing budget allocation and reallocate spend based on performance.
• Maintain tracking, attribution, Meta Pixel, Google Analytics, and UTM structures.

Social Media

• Own content calendars and posting strategies across Instagram, Facebook, LinkedIn, TikTok, and other social platforms.
• Direct or personally produce content with designers or videographers where available.
• Monitor UAE social trends and competitor activity and adapt content strategy.
• Track engagement, follower growth, and social-driven traffic and conversions.

Community Management

• Respond to comments, messages, and reviews in a timely, on-brand manner.
• Build relationships with followers, customers, local influencers, and partners.
• Identify and escalate potential public relations or reputation issues.
• Gather community feedback for marketing and product or service decisions.

Cross-Functional Work

• Develop and own the overall UAE marketing strategy and calendar.
• Report marketing performance, budget spend, and ROI to leadership.
• Manage external agencies, freelancers, and platform relationships as needed.
• Stay current on UAE/GCC digital marketing trends, platform changes, and regional consumer behavior.

Requirements

• Proven performance marketing experience with budget ownership and measurable ROI.
• Hands-on brand social media and content strategy experience.
• Community management or customer-facing digital engagement experience.
• Strong analytical skills across advertising platforms and analytics dashboards.
• Strong written and verbal English.
• Based in or willing to relocate to the UAE.

Preferred Attributes

• Familiarity with UAE/GCC market and consumer behavior is preferred.
• Arabic language skills are a plus for community engagement.
• A generalist approach across multiple marketing channels is preferred.
• Comfort operating autonomously and combining creative judgment with data-driven decisions is preferred.

Work Location

• Work location is in person.

What We Offer

• Competitive salary commensurate with experience and standard UAE employment benefits.
• Benefits include visa sponsorship, medical insurance, and annual leave.
• The role offers ownership of the marketing function and direct visibility to leadership.