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Marketing Manager
Wajax
Calgary, CAN
Full Time
Senior
1 weeks ago
Marketing StrategyDigital MarketingCampaign ManagementCRMMarket AnalysisBudget Management
Free
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Marketing StrategyDigital MarketingCampaign Management
About the Role
Wajax is seeking a Marketing Manager to develop and deliver high-impact marketing programs supporting business priorities. The role involves strategic planning, digital platform initiatives, cross-functional collaboration, and brand consistency.
Key Skills for This Role
Marketing StrategyDigital MarketingCampaign ManagementCRMMarket AnalysisBudget Management
Responsibilities
- Develop and implement annual fundraising strategies and campaigns
- Represent the organization at community and networking events
- Lead digital platform initiatives aligned with internal stakeholders, senior leaders, and customer objectives
- Develop and execute marketing strategies to support business growth, focusing on lead generation
- Collaborate cross functionally with sales leaders, business development, and other departments to create actionable marketing programs
- Partner with sales to address challenges across geographies, businesses, and industries
- Conduct market and competitive analysis to inform growth initiatives
- Plan and manage external marketing campaigns, supporting programs and initiatives
- Manage and optimize marketing budgets across digital and traditional channels
- Drive customer centric focus across employees, partners, and marketing efforts
- Leverage CRM tools to run direct marketing campaigns and measure ROI
- Ensure brand consistency and integration across all marketing programs
Requirements
- Bachelors Degree in Marketing, Business Administration or related field
- 7 10 years in marketing with corporate or agency related experience
- Demonstrated success crafting brand, positioning and corporate marketing strategy resulting in robust sales
- Interest in expanding internal and external community based events and networks
- Proven record translating marketing and promotional objectives into results
Full Job Posting
The Opportunity
- The Marketing Manager will develop and deliver high impact marketing and customer centric programs.
- This role will be strategic with an emphasis on enhancing the company’s overall brand perception.
- The Marketing Manager will support the Sr. Marketing Manager in the development of corporate strategic initiatives.
The Role
- Develop and implement annual fundraising strategies and campaigns.
- Represent the organization at community and networking events.
- Lead digital platform initiatives aligned with internal stakeholders, senior leaders, and customer objectives.
- Develop and execute marketing strategies to support business growth, focusing on lead generation.
- Collaborate cross functionally with sales leaders, business development, and other departments.
- Partner with sales to address challenges across geographies, businesses, and industries.
- Conduct market and competitive analysis to inform growth initiatives.
- Plan and manage external marketing campaigns.
- Manage and optimize marketing budgets across digital and traditional channels.
- Drive customer centric focus across employees, partners, and marketing efforts.
- Leverage CRM tools to run direct marketing campaigns and measure ROI.
- Ensure brand consistency and integration across all marketing programs.
The Candidate
- Bachelors Degree in Marketing, Business Administration or related field.
- 7 10 years in marketing with corporate or agency related experience.
- Demonstrated success crafting brand, positioning and corporate marketing strategy resulting in robust sales.
- Interest in expanding internal and external community based events and networks.
- Proven record translating marketing and promotional objectives into results.
The Company
- Since 1858, Wajax has been a leading industrial products and solutions provider.
- Serves Canadian industry coast to coast in energy, construction, mining, and more.
- Offers a total compensation package including competitive pay, comprehensive benefits, and learning opportunities.
Highlights Include
- Competitive health and dental benefits with no waiting period (100% employer paid premiums) plus health spending account.
- Wajax led e learning and product training.
- Exclusive discounts with manufacturers and service providers.
- Recognition program with points for merchandise or gift certificates.
- Company matched pension plan.
- Award Winning Health and Wellness Program.
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