Marketing Manager (Loyalty Programs)
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Key skills for this role
About the Role
A client of NADIA Global is seeking a Marketing Manager specializing in Activations & Solutions for loyalty programs in Dubai. The role involves designing solutions, supporting sales with marketing assets, and leading trade marketing activations.
Key Skills for This Role
Responsibilities
- Translate services and capabilities into clearly defined, ready to sell solutions across promotional, digital, and omnichannel activations
- Continuously identify opportunities to introduce new solutions aligned with GCC retail dynamics
- Partner with the sales team during strategic client discussions to provide solution recommendations
- Design, develop, and maintain sales enablement assets including presentations, case studies, and solution documentation
- Transform completed campaigns into structured business cases demonstrating commercial impact
- Train and support the sales team on solution positioning and toolkit usage
- Lead Trade Marketing Execution initiatives from concept through execution and performance evaluation
- Act as key liaison between Sales, Creative Studio, and Operations to ensure solution feasibility
- Assess activation and solution performance analytically and on ground, identifying optimization opportunities
Requirements
- Experience in marketing, preferably with loyalty programs or activations
- Strong commercial strategy and creative thinking skills
- Hands on project orchestration capabilities
- Ability to translate services into ready to sell solutions
- Experience in sales enablement and creating marketing assets
- Knowledge of GCC retail dynamics and shopper behavior
Full Job Posting
Job Overview
- We are seeking a highly versatile Activations & Solutions Marketing Manager who thrives at the intersection of commercial strategy, creative thinking, and operational execution.
- You will play a central role in shaping client's portfolio, enabling the sales team with high impact marketing assets, and ensuring that every activation digital or physical is designed for both market impact and operational feasibility.
- This position requires a rare blend of creative intelligence, commercial awareness, and hands on project orchestration capabilities.
Key Responsibilities
- Structure the Offering: Translate services and capabilities into clearly defined, ready to sell solutions across promotional, digital, and omnichannel activations.
- Innovation Development: Continuously identify opportunities to introduce new solutions aligned with GCC retail dynamics, shopper behavior, and promotional mechanics.
- Partner with the sales team during strategic client discussions to provide solution recommendations, activation concepts, and value driven marketing narratives.
- Sales Toolkit Ownership: Design, develop, and maintain the company's sales enablement assets, including presentations, case studies, success stories, and solution documentation.
- Success Story Development: Transform completed campaigns and activations into structured business cases demonstrating commercial impact and execution excellence.
- Sales Team Training & Alignment: Train and support the sales team on solution positioning, toolkit usage, and messaging consistency across retailer and brand interactions.
- Tools & Usage Evaluation: Monitor and evaluate sales tools adoption and usage effectiveness, ensuring alignment with business objectives.
- End to End Activation Management: Lead Trade Marketing Execution (TME) initiatives and solution deployments from initial concept and sales support through execution and performance evaluation.
- Cross Functional Coordination: Act as the key liaison between Sales, Creative Studio, and Operations to ensure solution feasibility, execution integrity, and delivery excellence.
- Field & Performance Evaluation: Assess activation and solution performance both analytically and on ground, identifying optimization and evolution opportunities.
- Continuous Improvement: Recommend enhancements to solutions, tools, and activation frameworks based on market feedback and operational realities.
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