Assistant Manager - Marketing
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Key skills for this role
About the Role
Our client, a multinational automobile company, seeks an Assistant Manager - Marketing to develop and execute marketing strategies for the Middle East and North African markets. The role involves brand management, campaign management, digital marketing, and coordination with internal teams and regional distributors.
Key Skills for This Role
Responsibilities
- Develop and execute comprehensive marketing plans to support brand initiatives, sales and launches
- Analyse market trends, competitor activity, and customer insights to identify opportunities
- Set and manage marketing budgets and KPIs
- Develop messaging and positioning for different vehicle segments and verticals
- Oversee brand guidelines of media assets created internally and by regional distributors
- Lead integrated campaigns across digital, print, social media, outdoor, and event marketing
- Oversee website, SEO/SEM, management of MENA social media platforms, content calendar
- Implement lead generation and CRM nurturing campaigns (email marketing, retargeting)
- Coordinate with internal teams and external agencies/regional distributors
- Plan & organize events like auto/boat shows, new model launches, and customer engagement programs
Requirements
- Post Graduate in Marketing from a reputable university
- Proven ability to lead multi channel marketing campaigns and manage budgets
- Data driven mindset and strong understanding of digital marketing tools and analytics
- Excellent communication, leadership, and project management skills
- Passion for the automotive industry and emerging mobility trends
- Computer literate (MS Word, Excel, Power Point, BI)
- High level skills desired for using Excel & preparing PowerPoint presentations
- Pleasing personality and attitude to respect & communicate with seniors of different nationalities
- Self motivated, proactive and hard working
- Should not have restrictions to travel
Full Job Posting
Overview
- Our client, a multinational automobile company, is urgently looking for an Assistant Manager Marketing to be based in Dubai.
- Reporting to Manager Business Development & Marketing.
- The associate will be responsible for the development and execution of marketing strategies that drive brand awareness, customer engagement, and sales growth.
Key Responsibilities
- Develop and execute comprehensive marketing plans to support brand initiatives, sales and launches.
- Analyse market trends, competitor activity, and customer insights to identify opportunities.
- Set and manage marketing budgets and KPIs.
- Give relevant recommendations and advise based on analysis.
- Support New Marketing Projects.
- Develop messaging and positioning for different vehicle segments and verticals.
- Oversee brand guidelines of media assets created internally and by regional distributors.
- Ensure brand consistency across all materials and channels.
- Analyse dist. marketing KPIs (PDCA) and prepare comprehensive monthly report.
- Support distributors marketing PDCA activity Automobile and Motorcycle.
- Lead integrated campaigns across digital, print, social media, outdoor, and event marketing.
- Manage campaigns for all verticals.
Additional Responsibilities
- Coordinate with creative, media, other agencies, and regional distributors to deliver impactful campaigns.
- Analyzing and reporting results.
- Oversee website, SEO/SEM, management of MENA social media platforms, content calendar in coordination with internal and external stakeholders.
- Implement lead generation and CRM nurturing campaigns (email marketing, retargeting).
- Track digital metrics and optimize for performance.
- Role will involve internal coordination with Product/ Sales / Content / PR / After sales teams and external coordination with multiple agencies / regional distributors.
- Plan & organize events like auto / boat shows, new model launches, brief distributor activations, and customer engagement programs.
Requirements
- Required skills: Marketing Strategy, Brand Management, Consumer Behavior, Market Research, Digital Marketing, Media Buying, Events.
- Education: Post Graduate in Marketing from a reputable university.
- Proven ability to lead multi channel marketing campaigns and manage budgets.
- Data driven mindset and strong understanding of digital marketing tools and analytics.
- Excellent communication, leadership, and project management skills.
- Passion for the automotive industry and emerging mobility trends (EVs, connected vehicles, etc.).
- Computer literate (MS Word, Excel, Power Point, BI).
- High level skills desired for using Excel & preparing PowerPoint presentations.
- Pleasing personality and attitude to respect & communicate with seniors of different nationalities.
- Self motivated, proactive and hard working.
- Should not have restrictions to travel.
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