Marketing Manager
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Key skills for this role
Role Overview
Lead and execute Gulfmaid’s marketing strategy across Saudi Arabia and selected GCC markets.
Strengthen brand positioning, expand market presence, and drive revenue and profitability.
The role covers brand, product, digital, trade, B2B marketing, market research, customer engagement, and new product launches.
The position works closely with Sales, R&D, Production, Supply Chain, Finance, and Senior Management.
Key Skills for This Role
Full Job Posting
About the Role
Lead and execute Gulfmaid’s marketing strategy across Saudi Arabia and selected GCC markets.
Strengthen brand positioning, expand market presence, and drive revenue and profitability.
The role covers brand, product, digital, trade, B2B marketing, market research, customer engagement, and new product launches.
The position works closely with Sales, R&D, Production, Supply Chain, Finance, and Senior Management.
Key Responsibilities
- Develop and execute annual marketing strategies, plans, budgets, and KPIs.
- Lead brand, product, trade, B2B, and digital marketing initiatives.
- Manage product marketing across household plastics, thermoformed, injection/blow-molded, blown film, paper, and new product categories.
- Conduct market research and competitive intelligence to identify growth opportunities.
- Lead new product launches and develop effective positioning and value propositions.
- Manage digital presence, social media, campaigns, content, exhibitions, and trade promotions.
- Develop catalogues, brochures, presentations, and digital content.
- Track marketing performance, ROI, budgets, customer insights, and market trends.
- Collaborate with Sales, R&D, Production, Supply Chain, Finance, QA/QC, and Senior Management.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- MBA is a plus.
- 8–12 years of relevant marketing experience.
- 3–5 years of experience in a managerial marketing role.
- Relevant experience is preferably in FMCG, manufacturing, household products, plastics, or consumer products.
Required Skills
- Strong experience in brand, product, trade, B2B/B2C, digital marketing, and new product launches.
- Experience in the Saudi Arabian market is strongly preferred.
- Ability to develop marketing strategies, budgets, campaigns, and measurable business results.
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