Marketing Manager
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Key skills for this role
Role Overview
The Marketing Manager will lead the property's marketing strategy for Caravan by Our Habitas Hatta.
The role focuses on building awareness, driving demand, positioning the destination, and delivering measurable commercial results.
The role works with property leadership, regional marketing, commercial teams, and external partners.
Key Skills for This Role
Full Job Posting
Company and Property
Caravan by Our Habitas Hatta is an adventure camp in the Hatta mountains with caravans, outdoor activities, hiking and biking trails, a restaurant, and a wellness center.
The property is positioned as a lifestyle and experiential destination inspired by the region's natural environment and local traditions.
Role Overview
The Marketing Manager will lead the property's marketing strategy for Caravan by Our Habitas Hatta.
The role focuses on building awareness, driving demand, positioning the destination, and delivering measurable commercial results.
The role works with property leadership, regional marketing, commercial teams, and external partners.
Marketing Strategy and Campaigns
- Lead the marketing strategy in alignment with the Our Habitas brand identity and commercial objectives.
- Develop integrated campaigns across digital, social media, content, partnerships, PR, activations, and offline channels.
- Own the marketing calendar and coordinate campaigns and communications with business priorities.
- Lead pre-opening and launch initiatives to build awareness, anticipation, and demand.
Content, Brand, and Community
- Develop storytelling and content that captures the property's experiences, people, and sense of place.
- Manage social media channels, digital presence, brand voice, and community interaction.
- Build partnerships with creators, influencers, media, local businesses, lifestyle brands, and communities.
- Act as a brand ambassador and build connections with guests, the local community, and the wider lifestyle ecosystem.
Commercial and Performance Management
- Work with Sales, Revenue, PR, Operations, and regional marketing teams to support guest acquisition and revenue generation.
- Monitor market trends, audience insights, and cultural opportunities to keep activity relevant and competitive.
- Monitor performance across campaigns, social media, digital channels, partnerships, and activations.
- Manage the property marketing budget and use insights to optimize activity and demonstrate ROI.
Delivery and Stakeholders
- Manage external agencies, creative partners, freelancers, and suppliers to maintain quality, timelines, and brand consistency.
- Oversee marketing collateral, digital assets, presentations, newsletters, promotional materials, and other communications.
Qualifications
- Proven marketing experience in hospitality, lifestyle, travel, luxury, wellness, or experiential brands is required.
- Strong digital marketing, social media, content strategy, campaign management, and performance marketing expertise is required.
- Brand storytelling, partnership development, commercial understanding, and project management capabilities are required.
- Previous pre-opening and launch experience is highly desirable.
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