Marketing Manager - Fashion Retail
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Key skills for this role
About the Role
Support retail marketing strategies, manage brand partnerships, drive campaigns, and optimize performance metrics with strong communication and organizational skills.
Key Skills for This Role
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Overview
- Support the execution of retail marketing strategies across stores (campaigns, activations, launches)
- Lead day-to-day coordination with internal teams, agencies, and mall partners
- Assist in planning and delivering store openings and key brand moments
- Drive content and campaign rollouts across digital, PR, and in-store touchpoints
- Build and manage a brand ambassador / influencer program to enhance visibility and engagement
- Support new market expansion projects, including research, partnerships, and go-to-market planning
- Track performance metrics and optimize campaigns to improve footfall, sales, and brand awareness
- Ensure all brand communication aligns with Brand’s identity and positioning
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