Brand Manager

Overview

• Define and communicate brand positioning, value proposition, and messaging across the portfolio.
• Develop and implement innovative marketing campaigns and promotional initiatives to enhance brand visibility and engagement.
• Ensure brand consistency across all channels, including digital platforms, advertising, and in-store experiences.
• Oversee retail operations, including store management, staffing, and customer service standards.
• Develop and enforce standardized operating procedures (SOPs) to optimize efficiency and consistency.
• Monitor retail performance metrics, analyse KPIs, and implement actionable strategies for improvement.
• Conduct regular audits and store visits to assess compliance and identify growth opportunities.
• Analyse brand performance metrics and prepare reports for senior management, highlighting insights and trends.
• Manage relationships with brands, wholesale accounts, and key stakeholders to drive alignment and collaboration.
• Collaborate with brands to identify market trends and consumer preferences that inform product development.
• Drive initiatives to adapt the brand strategy to evolving customer needs.
• Manage the product lifecycle from concept to launch, ensuring strategic alignment.
• Develop integrated marketing plans to support brand objectives and sales goals.
• Oversee advertising, media, public relations, and digital marketing strategies to maximize brand engagement.
• Monitor campaign performance and optimize investments to achieve ROI targets.