Marketing Manager
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Key skills for this role
About the Role
WSP in the Middle East seeks a Marketing Manager to deliver growth marketing strategy in the region. The role involves shaping and deploying marketing plans, building partnerships, and reporting on ROI.
Key Skills for This Role
Responsibilities
- Translate global and regional marketing strategies into locally relevant initiatives for the Middle East market.
- Shape and deliver marketing initiatives to support regional growth areas as well as work winning strategies.
- Build and maintain strong partnerships with key sector stakeholders.
- Regularly report on the performance (ROI) of marketing initiatives.
- Collaborate with Marketing and Communications colleagues globally and in corporate services.
- Ensure all initiatives adhere to established processes, deadlines, and budgets.
Requirements
- Bachelor's degree in marketing or business administration
- 8+ years of shaping and deploying B2B or services marketing strategies
- Strong interpersonal skills and experience working with senior leadership teams
- Excellent verbal and written communication skills in English (Arabic is a plus)
- Excellent knowledge of marketing and communication technologies and tools including AI
- Experience in a global engineering consulting or similar environment is an asset
- Ability to work autonomously and lead projects with minimal supervision
- Excellent project management skills and business acumen
- Experience collaborating with global teams and senior leaders
- Based/located in the Middle East (KSA or UAE)
Full Job Posting
Job Description
- The Marketing Manager plays a key role in delivering WSP’s growth marketing strategy within the Middle East Region.
- This role is responsible for shaping and deploying marketing plans aligned with WSP’s strategic objectives, brand, and business targets.
- The Marketing Manager delivers marketing strategies and tactics to ensure brand awareness and business growth in the Middle East, in alignment with WSP’s global brand and global strategic action plan.
- Through this work, the Marketing Manager actively contributes to the achievement of the marketing team’s objectives: increasing brand awareness and familiarity, supporting business development, work winning and contributing to talent acquisition.
Responsibilities
- Translate global and regional marketing strategies into locally relevant initiatives for the Middle East market.
- Shape and deliver marketing initiatives to support regional growth areas as well as work winning strategies.
- Build and maintain strong partnerships with key sector stakeholders.
- Regularly report on the performance (ROI) of marketing initiatives.
- Collaborate with Marketing and Communications colleagues globally and in corporate services.
- Ensure all initiatives adhere to established processes, deadlines, and budgets.
Qualifications
- Bachelor’s degree in marketing or business administration, with 8+ years of shaping and deploying B2B or services marketing strategies.
- Strong interpersonal skills and significant experience in working with senior leadership teams and other key stakeholders.
- Strong experience in engaging clients through the full marketing mix.
- Excellent verbal and written communication skills in English (and if possible, also in Arabic).
- Excellent knowledge of marketing and communication technologies and tools including AI.
- Experience in a global engineering consulting or similar environment is an asset.
- Ability to work autonomously and lead projects with minimal supervision.
- Excellent project management skills and business acumen, and ability to manage competing priorities.
- Experience collaborating with global teams and senior leaders.
- Creative and innovative thinker – you are responsive to the marketing industry changes and are constantly adapting to the evolving channels, tactics and opportunities.
- Strong interest in developing knowledge of current marketplace trends.
- Based/ located in the Middle East (KSA or UAE).
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