Marketing Manager
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Key skills for this role
About the Role
Kleindienst Group seeks a hands-on Marketing Manager to drive integrated campaigns across hospitality, real estate, and lifestyle brands. The role involves strategic planning, event execution, digital marketing, and team leadership.
Key Skills for This Role
Responsibilities
- Develop and execute integrated marketing strategies aligned with business objectives
- Conduct market research, competitor analysis, and customer insights to identify growth opportunities
- Plan, execute, and optimize integrated marketing campaigns across digital, social media, PR, events, partnerships, exhibitions, and offline channels
- Manage campaign timelines from concept through execution
- Plan, coordinate, and execute hotel events, festivals, exhibitions, property launches, trade shows, roadshows, and promotional activations
- Manage end to end exhibition planning including stand design, branding, production, logistics, promotional materials, supplier coordination, staffing, and on site execution
- Ensure brand consistency across all marketing materials and customer touchpoints
- Develop and execute social media strategies across multiple brands and platforms
- Manage day to day publishing, scheduling, and content coordination
- Develop and manage influencer marketing campaigns from planning through execution
- Lead, coach, and support the marketing team
- Manage marketing budgets and supplier costs
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- Minimum 5 years of marketing experience
- Hospitality marketing experience highly preferred
- Proven experience planning and executing integrated marketing campaigns
- Proven experience managing events, exhibitions, trade shows, launches, festivals, and activations
- Strong experience in digital marketing, social media management, content calendars, community management, and influencer marketing
- Experience coordinating creative production including photography, videography, influencer collaborations, and agency management
- Excellent project management, organizational, communication, and stakeholder management skills
- Hands on, proactive, execution oriented, and able to work in a fast paced environment
- Must be able to commute to the island approximately 2–3 times per week
- May require attendance at events outside normal business hours
Full Job Posting
Role Overview
- We are seeking a dynamic, hands on Marketing Manager to support marketing activities across a diverse portfolio spanning hospitality, real estate, lifestyle experiences, and destination marketing.
Strategic Planning
- Develop and execute integrated marketing strategies aligned with business objectives and commercial goals.
- Conduct market research, competitor analysis, and customer insights to identify growth opportunities.
- Develop initiatives that support revenue generation, occupancy, lead generation, brand awareness, and customer engagement.
- Identify new marketing opportunities, partnerships, and promotional initiatives.
Campaign Management
- Plan, execute, and optimize integrated marketing campaigns across digital, social media, PR, events, partnerships, exhibitions, and offline channels.
- Manage campaign timelines from concept through execution while ensuring projects are delivered on time.
- Measure campaign effectiveness and optimize performance using data driven insights.
- Coordinate campaign assets and messaging across multiple business units.
Events, Exhibitions & Operations
- Plan, coordinate, and execute hotel events, festivals, exhibitions, property launches, trade shows, roadshows, and promotional activations.
- Manage end to end exhibition planning including stand design, branding, production, logistics, promotional materials, supplier coordination, staffing, and on site execution.
- Coordinate with Operations, Sales, Revenue, F&B, Engineering, Entertainment, and external partners to ensure seamless execution.
- Oversee event timelines, budgets, branding, vendor management, and production schedules.
- Attend major events and exhibitions to oversee execution and resolve operational challenges.
- Support day to day operational marketing requirements across hospitality and real estate business units.
- Measure event success through ROI, lead generation, attendance, and post event reporting.
Brand Management
- Ensure brand consistency across all marketing materials and customer touchpoints.
- Oversee branding, signage, brochures, presentations, sales collateral, and digital assets.
- Coordinate creative development with designers, photographers, videographers, printers, agencies, and production companies.
- Conduct regular property walkthroughs to maintain brand standards.
Digital Marketing, Social Media & Influencer Marketing
- Develop and execute social media strategies across multiple brands and platforms.
- Create and manage monthly social media content calendars aligned with campaigns and commercial priorities.
- Coordinate photography, videography, content production, and creative asset development.
- Manage day to day publishing, scheduling, and content coordination.
- Oversee community management including comments, messages, reviews, and customer enquiries.
- Develop and manage influencer marketing campaigns from planning through execution.
- Build and maintain relationships with influencers, content creators, media partners, and brand ambassadors.
- Monitor analytics across social and influencer campaigns and recommend improvements.
- Stay current with digital marketing, influencer, and social media trends.
Team Leadership
- Lead, coach, and support the marketing team.
- Manage agencies, freelancers, suppliers, photographers, videographers, production partners, and influencer agencies.
- Promote collaboration, accountability, and high quality execution.
Cross functional Collaboration
- Partner with Sales, Revenue, Hospitality Operations, Real Estate, Commercial, Reservations, F&B, and other departments.
- Support commercial initiatives through tactical marketing campaigns.
- Build strong relationships with internal stakeholders and external partners.
Budget Management
- Manage marketing budgets and supplier costs.
- Ensure effective allocation of resources and maximize return on investment.
Performance & Reporting
- Define marketing KPIs across campaigns, digital marketing, events, exhibitions, social media, influencer marketing, lead generation, and brand performance.
- Prepare regular performance reports and recommendations.
- Use analytics to drive continuous improvement.
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