Marketing Manager
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Key skills for this role
Role Overview
Lead and execute Zimaya Development's marketing vision across brand positioning, project launches, lead generation, and sales enablement.
Drive measurable business growth and market presence across all marketing channels in the UAE real estate market.
Key Skills for This Role
Full Job Posting
Role Overview
Lead and execute Zimaya Development's marketing vision across brand positioning, project launches, lead generation, and sales enablement.
Drive measurable business growth and market presence across all marketing channels in the UAE real estate market.
Marketing Strategy and Leadership
- Develop and execute the overall marketing strategy in line with business and sales objectives.
- Lead and mentor the in-house marketing team and external agencies.
- Align initiatives with senior leadership, sales, and project teams.
- Establish KPIs, performance benchmarks, and reporting frameworks.
Brand and Project Marketing
- Own brand identity, messaging, visual consistency, corporate communications, PR, and reputation management.
- Plan and execute end-to-end project launch marketing, including teasers, campaigns, and post-launch support.
- Coordinate leads, collateral, launch events, roadshows, exhibitions, and broker engagement campaigns.
- Ensure timely delivery of brochures, presentations, hoardings, and digital assets.
Digital and Content Marketing
- Oversee performance marketing across Google, Meta, LinkedIn, and property portals.
- Drive lead generation, conversion optimization, CRM integration, and campaign ROI.
- Lead content strategy for websites, social media, video, CGI, and project storytelling.
- Oversee creative direction and approve marketing assets before release.
Budget and Market Management
- Prepare and manage the annual marketing budget with cost control and ROI focus.
- Negotiate and manage contracts with agencies, portals, media partners, and suppliers.
- Conduct market research on buyer trends, pricing, competitors, demand, and opportunities.
- Support feasibility studies and go-to-market strategies for upcoming projects.
Reporting and Compliance
- Present regular performance reports to senior management.
- Ensure compliance with UAE real estate marketing regulations and RERA guidelines.
- Maintain accurate records of marketing approvals, campaigns, and materials.
Qualifications and Experience
- Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
- At least 8 years of experience in real estate marketing, including 3–5 years in a leadership role.
- Proven UAE experience in project launches, developer branding, and lead generation.
- Strong leadership, communication, and stakeholder management skills.
Key Skills and Competencies
- Strategic planning and execution.
- Real estate and developer marketing expertise.
- Digital and performance marketing.
- Team leadership and agency management.
- Data-driven decision making.
Location
- Dubai, UAE.
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