Marketing Manager

Company Description

Role Overview

1. Marketing Strategy & Brand Positioning

• Develop and implement marketing strategies tailored to each brand’s positioning, audience, and commercial objectives.
• Define and refine brand architecture, product hierarchy, and messaging frameworks.
• Ensure consistency in tone of voice and communication across all channels.
• Translate business goals into actionable marketing plans with clear KPIs.

2. Campaign Planning & Execution

• Lead end-to-end campaign development across digital, social, PR, and activations.
• Plan and execute product launches and seasonal campaigns.
• Drive performance-based campaigns with clear ROI tracking.
• Create content creationg and oversee content calendars aligned with key business moments.

3. Content & Social Media Management

• Oversee content direction across all brands
• Manage content production including UGC, influencers, and shoots
• Ensure content drives engagement and conversion
• Optimize content strategy based on insights

4. Influencer & Partnership Strategy

• Develop and manage influencer strategies across markets.
• Execute brand collaborations across industries.
• Build long-term partnerships.
• Manage briefs and performance tracking.

5. Digital Performance & Growth

• Oversee paid media strategies.
• Optimize conversion funnels.
• Analyze performance and customer behavior.
• Work with platforms to improve CTR and conversions.

6. PR, Communications & Brand Governance

• Manage PR strategy and media relations.
• Ensure alignment in tone of voice across communications.
• Review and approve all materials.
• Liaise with founders for approvals.

7. Events, Activations & Community Building

• Execute launches and brand activations.
• Drive community engagement initiatives.
• Collaborate with partners for visibility.
• Strengthen customer loyalty through experiences.

8. Stakeholder & Agency Management

• Act as main point of contact between brands and partners.
• Manage agencies and vendors.
• Present strategies and reports to Management.
• Ensure cross-functional alignment.

Key Requirements

• 5–10+ years of experience in marketing (F&B, lifestyle, or retail preferred).
• Experience managing multiple brands simultaneously.
• Strong knowledge of social media and digital marketing.
• Experience in influencer marketing and partnerships.
• Ability to balance strategy and execution.
• Strong stakeholder management skills.
• UAE experience is a must.

Key Competencies

• Strategic and commercially driven mindset.
• Strong brand and storytelling ability.
• Data-driven decision making.
• Agile and adaptable.
• High attention to detail.

Success Metrics

• Revenue growth and campaign ROI.
• Brand consistency across channels.
• Engagement and conversion rates.
• Successful product and campaign launches.
• Impact of partnerships and collaborations.

Bonus

• Experience with delivery platforms (Talabat, Deliveroo).
• Experience scaling brands or launching new locations.
• Background in content creation and personal branding.