Marketing Manager
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Key skills for this role
About the Role
Hamad Bin Khalifa University seeks a Marketing Manager to develop and execute marketing strategy, manage branding, events, and web development. The role requires 8-10 years of experience in marketing, with 3 years at a supervisory level, and fluency in Arabic and English.
Key Skills for This Role
Responsibilities
- Develop, manage, and deliver HBKU marketing strategy in line with the University's strategy
- Manage and oversee HBKU marketing functions including corporate marketing, enrolment marketing, business marketing, branding, events, and web development
- Develop department guidelines, procedures, and frameworks
- Develop marketing annual business plan and budget and monitor expenditures
- Provide marketing support for all HBKU entities including campaign design and development
- Develop and maintain HBKU branding strategy, brand identity and corporate messaging
- Conceptualize, plan, and execute all marketing projects/initiatives in line with communication strategy
- Develop, plan, and implement advertising campaigns to publicize university activities
- Oversee final approval on content for all marketing related projects
- Develop and maintain HBKU's e channels (university website, e marketing platform, etc.)
Requirements
- Bachelor's degree in Marketing, Communications, or related field
- 8 10 years of relevant full time work experience in marketing or related field at similar higher education institutes
- 3 years at a supervisory level
- Good understanding of marketing communication, branding, advertising strategies, plans and frameworks
- Excellent communication and interpersonal skills
- Fluent in Arabic and English with excellent writing skills
- Proficiency in MS Office applications
- Experience in dealing with creative agencies
Full Job Posting
Job Purpose
- To develop, manage and execute marketing strategy, plan, policies, procedures, and frameworks and ensure optimal delivery across its related functions; events, marketing, branding and web.
Key Result Areas
- Develop, manage, and deliver HBKU marketing strategy in line with the HBKU communications strategy and the overall University’s strategy.
- Manage and oversee the HBKU marketing functions including corporate marketing, enrolment marketing, business marketing, branding, events, and web development.
- Develop department’s related guidelines, procedures, and frameworks.
- Develop marketing annual business plan and budget and monitor and approve expenditures.
- Provide marketing support for all HBKU entities including campaign design and development, guidance on events and conferences.
- Develop and maintain HBKU branding strategy, brand identity and corporate messaging.
- Provide guidance to articulate the key objectives, key messages and expected outcomes for marketing, events, and web projects.
- Conceptualize, plan, and execute all marketing projects/initiatives in line with the communication strategy of HBKU, and ensuring compliance with agreed timelines and budget.
- Develop, plan, and implement advertising campaigns to publicize and promote the university strategic activities and events, and establish methods for increasing participation.
- Oversee the final approval on content for all marketing related projects and ensure that all publications are executed appropriately in line with HBKU messaging.
- Develop and maintain HBKU’s e channels (university website, e marketing platform, etc.).
Minimum Knowledge, Skills & Experience
- Bachelor’s degree in marketing, or Communications major or related field & 8 10 years of relevant full time work experience in marketing or a related field at similar higher education institutes, 3 of which at a supervisory level.
- Good understanding of marketing communication, branding, advertising strategies, plans and frameworks.
- Good conceptual & strategic thinking with ability to articulate and share vision and mission by inspiring others.
- Experienced in dealing with creative agencies.
- Excellent communication and interpersonal skills, with the ability to logically and persuasively outline and present thoughts, ideas, and specifications through oral and written communications.
- Fluent in Arabic and English; Excellent writing skills with the ability to draft and edit a variety of written reports and communications and to articulate ideas clearly and concisely.
- Proficiency in MS Office applications.
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