Marketing Manager
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Key skills for this role
About the Role
UNF Group seeks an experienced Marketing Manager to lead marketing strategies for Food & Beverage clients. The role involves client strategy, campaign execution, digital marketing, team leadership, and budget management.
Key Skills for This Role
Responsibilities
- Develop and implement comprehensive marketing strategies for Food & Beverage clients
- Serve as the primary point of contact for assigned client accounts
- Plan, manage, and oversee integrated marketing campaigns across digital and traditional channels
- Coordinate content creation, social media, influencer marketing, paid advertising, email marketing, and promotional activities
- Manage product launches, seasonal campaigns, restaurant openings, menu launches, and brand activations
- Oversee social media marketing strategies across platforms such as Instagram, TikTok, Facebook, LinkedIn, and YouTube
- Manage paid advertising campaigns including Meta Ads, Google Ads, TikTok Ads, and influencer partnerships
- Monitor campaign performance and optimize based on KPIs and ROI
- Lead and mentor account executives, content creators, designers, and marketing coordinators
- Monitor Food & Beverage industry trends, consumer preferences, and competitor activities
- Track campaign metrics and prepare monthly performance reports
- Develop and manage campaign budgets
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- 4–7+ years of marketing experience, preferably within an agency environment
- Experience working with Food & Beverage, restaurant, hospitality, FMCG, or consumer brands
- Strong knowledge of digital marketing platforms and analytics tools
- Experience managing multiple client accounts simultaneously
- Excellent communication, presentation, and client management skills
- Proficiency in Google Analytics, Meta Business Suite, Google Ads, and marketing automation tools
Full Job Posting
Role Overview
- We are seeking an experienced and creative Marketing Manager to lead marketing strategies and campaigns for our portfolio of Food & Beverage clients.
- The ideal candidate will have a strong understanding of the F&B industry, consumer behavior, digital marketing, brand management, and campaign execution.
Key Responsibilities
- Develop and implement comprehensive marketing strategies for Food & Beverage clients.
- Serve as the primary point of contact for assigned client accounts.
- Understand client objectives, target audiences, market trends, and competitive landscapes.
- Present campaign proposals, performance reports, and strategic recommendations to clients.
- Build and maintain strong client relationships to ensure satisfaction and retention.
- Plan, manage, and oversee integrated marketing campaigns across digital and traditional channels.
- Coordinate content creation, social media, influencer marketing, paid advertising, email marketing, and promotional activities.
- Manage product launches, seasonal campaigns, restaurant openings, menu launches, and brand activations.
- Ensure campaigns are delivered on time, within budget, and aligned with client goals.
- Oversee social media marketing strategies across platforms such as Instagram, TikTok, Facebook, LinkedIn, and YouTube.
- Manage paid advertising campaigns including Meta Ads, Google Ads, TikTok Ads, and influencer partnerships.
- Monitor campaign performance and optimize based on KPIs and ROI.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- 4–7+ years of marketing experience, preferably within an agency environment.
- Experience working with Food & Beverage, restaurant, hospitality, FMCG, or consumer brands.
- Strong knowledge of digital marketing platforms and analytics tools.
- Experience managing multiple client accounts simultaneously.
- Excellent communication, presentation, and client management skills.
- Proficiency in Google Analytics, Meta Business Suite, Google Ads, and marketing automation tools.
Preferred Skills
- Experience with influencer marketing and creator partnerships.
- Understanding of restaurant marketing, food delivery platforms, and customer loyalty programs.
- Photography, food styling, or content production knowledge is an advantage.
- Strong analytical and problem solving abilities.
- Ability to thrive in a fast paced agency environment.
Key Performance Indicators (KPIs)
- Client retention and satisfaction rates.
- Campaign ROI and marketing performance metrics.
- Growth in social media engagement and audience reach.
- Lead generation and customer acquisition results.
- On time delivery of campaigns and projects.
- Revenue growth from managed accounts.
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