Marketing Manager
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Key skills for this role
Key Skills for This Role
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Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with the company's business objectives.
- Lead, mentor, and manage the marketing team, ensuring high performance and continuous professional development.
- Plan and execute integrated marketing campaigns across digital, social media, print, in-store, and outdoor channels.
- Drive brand positioning and ensure consistency across all customer touchpoints.
- Develop promotional campaigns, product launches, seasonal offers, and customer engagement initiatives.
- Collaborate closely with operations, sales, and senior management to support business growth and increase revenue.
- Conduct market research and competitor analysis to identify new trends, customer insights, and business opportunities.
- Manage the marketing budget effectively and maximize return on investment (ROI).
- Monitor campaign performance using data and analytics, preparing regular reports with actionable recommendations.
- Build and maintain relationships with advertising agencies, media partners, influencers, designers, and other external vendors.
- Lead the company's digital marketing initiatives, including social media, website content, email marketing, SEO/SEM, and online advertising.
- Organize marketing events, exhibitions, and brand activation activities to enhance customer engagement.
- Ensure all marketing activities reflect the company's values and maintain a strong, consistent brand identity.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A master's degree is an advantage.
- 5–8 years of proven marketing experience , preferably within the coffee and Food & Beverage industry .
- Demonstrated experience leading and managing a marketing team.
- Strong knowledge of brand management, digital marketing, social media strategy, content marketing, and customer acquisition.
- Experience in developing successful marketing campaigns that drive business growth and increase brand visibility.
- Excellent leadership, communication, presentation, and project management skills.
- Strong analytical and strategic thinking with the ability to interpret marketing data and market trends.
- Proficiency in Microsoft Office and digital marketing platforms, analytics tools, and CRM systems.
- Ability to work in a fast-paced environment while managing multiple priorities and deadlines.
What We Offer
- Competitive salary based on qualifications and experience.
- Employment visa and benefits in accordance with UAE Labour Law.
- Performance-based incentives and career development opportunities.
- A collaborative, innovative, and growth-oriented work environment.
- The opportunity to lead the marketing strategy of a growing company in the coffee and F&B industry.
- If you are an experienced marketing leader with a passion for coffee and the Food & Beverage industry and are ready to make a significant impact, we would love to hear from you.
- Apply now by sending your updated CV and join the Al Gahwa Al Arabiya leadership team.
About algahwaalarabiya
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