Marketing Manager
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Key skills for this role
About the Role
Aldhafra Resort is seeking a Marketing Manager to develop and implement marketing and communications strategies for the hotel and leisure assets. The role involves overseeing digital marketing, PR, content management, social media, and campaign execution.
Key Skills for This Role
Responsibilities
- Develop and implement a comprehensive digital, public relations, marketing and communications strategy
- Conduct market research to identify needs, opportunities, trends and competitive landscape
- Develop, implement and manage overall content strategy
- Assist in identifying yearly budgetary requirements and monthly expense forecast
- Monitor, analyze and measure performance of digital marketing campaigns
- Identify and follow through PR/brand/sponsorship opportunities
- Oversee communication with external partners, creative, social media and PR agencies
- Review and proofread press releases and promotional communications
- Implement brand messaging, tone of voice and visual identity guidelines
- Create compelling copies for marketing and communication assets
- Manage and oversee brand identity and brand reputation
- Oversee influencer marketing strategy and host media fam trips
Requirements
- Master's degree/diploma in business, marketing, communications, or related field
- At least 3 5 years of experience in Marketing, preferably in hospitality
- At least 2 3 years of experience as a Marketing Manager, cluster experience preferred
- Excellent communication and interpersonal skills
- Proficiency in digital marketing tools and platforms
- Creativity and innovative thinking
- Experience with digital marketing channels such as social media, email marketing, SEO, SEM
- Strong analytical skills
- Experience managing marketing budgets
- Demonstrated success in developing and implementing marketing strategies that increased brand awareness and revenue
- Strong project management skills
- Results oriented mindset
Full Job Posting
About Us
- Aldhafra Resort, a serene desert retreat, is nestled on the edge of the Rub’ al Khali, the world’s largest uninterrupted sand desert.
- As part of Aldar Hospitality, Aldhafra Resort reflects a commitment to creating meaningful destinations.
About the Job
- As a Marketing Manager, you are responsible for achieving the hotel and leisure assets operating goals by developing and implementing an ongoing focused media and marketing communications plan.
- Implementation of marketing and promotional strategies for positioning the property as highly desirable to its identified target markets.
Key Duties and Responsibilities
- Develop and implement a comprehensive digital, public relations, marketing and communications strategy.
- Conduct market research to identify needs, opportunities, trends and competitive landscape.
- Develop, implement and manage the overall content strategy/direction.
- Assist and support the Area Director of Marketing in identifying yearly budgetary requirements and monthly expense forecast.
- Actively seek growth opportunities and identify gaps in the digital landscape.
- Monitor, analyze and measure the performance of digital marketing campaigns to ensure maximum profitability / ROAS.
- Identify and follow through PR/brand/sponsorship opportunities with the support of the PR agency.
- Oversees and manages communication with external partners, creative, social media and PR agencies.
- Reviews and proofreads press releases, property and facility descriptions, corporate and promotional communications.
- Implement brand messaging, tone of voice and visual identity guidelines.
- Create compelling copies for marketing and communication assets.
- Manage and oversee the brand identity and brand reputation of the hotels.
About You
- Master’s degree/diploma in business, marketing, communications, or related field.
- At least 3 5 years of experience in Marketing, preferably in the hospitality industry and at least 2 3 years of experience as a Marketing Manager.
- Excellent communication and interpersonal skills.
- Proficiency in digital marketing tools and platforms.
- Creativity and innovative thinking.
- Experience with digital marketing channels such as social media, email marketing, SEO, SEM.
- Strong analytical skills.
- Experience managing marketing budgets and allocating resources effectively.
- Demonstrated success in developing and implementing marketing strategies that have increased brand awareness and revenue.
- Knowledge of industry trends, market dynamics and competitor strategies.
- Strong project management skills.
- Results oriented mindset.
Work Location
- The work location for this position is Yas Island.
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