Marketing Manager
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We are looking for a Marketing Manager to oversee the company’s marketing activities, manage social media platforms, generate and handle marketing leads, and coordinate with the real estate sales team.
The ideal candidate should be creative, target-oriented, and experienced in digital marketing, social media management, lead generation, content creation, and team coordination.
Key Responsibilities
- Develop and execute marketing strategies and campaigns to promote the company, properties, projects, and investment opportunities while generating quality leads through various digital marketing channels.
- Manage the company’s social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and YouTube, ensuring consistent posting, audience engagement, brand visibility, and growth.
- Plan, coordinate, and oversee the creation of Reels, videos, property showcases, promotional posts, stories, market updates, and other digital content in collaboration with agents, content creators, videographers, and designers.
- Manage all leads generated through social media and digital campaigns, ensure timely distribution to agents, monitor follow-ups and lead status, and track lead conversion and overall performance.
- Coordinate and work closely with real estate agents to support their marketing requirements, monitor their handling of marketing-generated leads, assist with personal branding, and ensure effective utilization of available marketing resources.
- Plan and monitor paid advertising campaigns, analyze campaign performance, lead quality, cost per lead, engagement, conversions, and ROI, while continuously improving marketing strategies based on results and market trends.
Requirements
- 2–4 years of experience in marketing, preferably in Dubai/UAE real estate.
- Strong knowledge of social media management and digital marketing.
- Experience in lead generation, lead management, and CRM systems.
- Good understanding of content creation and current social media trends.
- Experience with Meta Ads, Google Ads, and digital marketing campaigns is an advantage.
- Strong communication, coordination, leadership, and organizational skills.
- Creative, proactive, target-oriented, and able to manage multiple tasks in a fast-paced real estate environment.
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