Marketing Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
Role Overview
Own marketing for BrewDog venues at Bluewaters and City Walk and Swingers Dubai.
Drive profitable ticketed activations, protect and grow brands, and deliver measurable revenue against targets.
The role is commercial and evaluates campaigns using tracked bookings, reservations, ticket sales, and average spend.
Key Skills for This Role
Full Job Posting
Job Purpose
Own marketing for BrewDog venues at Bluewaters and City Walk and Swingers Dubai.
Drive profitable ticketed activations, protect and grow brands, and deliver measurable revenue against targets.
The role is commercial and evaluates campaigns using tracked bookings, reservations, ticket sales, and average spend.
Ticketed Activations and Events
- Own annual and monthly calendars covering brunches, roasts, ladies’ nights, festivals, seasonal events, sports screenings, and venue concepts.
- Build each activation with a revenue target, marketing plan, and cost budget agreed with the Commercial Manager.
- Plan openings, relaunches, menu launches, limited-time offers, and the BrewDog City Walk launch programme.
- Review activation performance weekly and stop, fix, or scale campaigns based on results.
Compliance and Brand Management
- Produce and approve creative and media compliant with UAE licensed-venue regulations, including appropriate targeting, language, and imagery.
- Manage Meta, Google, and TikTok advertising policies and remediation of platform restrictions.
- Coordinate event permits and promotional requirements with Operations and relevant authorities.
- Secure franchisor approvals, follow brand guidelines, manage the 2% net-revenue brand marketing budget, and maintain compliant venue branding.
Performance and CRM
- Ensure campaigns use tracked booking links or codes and reconcile platform results with unique SevenRooms reservations.
- Report tracked ROAS, paid versus organic bookings, new versus repeat guests, and cost per acquired booking.
- Manage email, CRM, loyalty, content calendars, organic social, influencer, KOL, and community programmes.
Partnerships and Reporting
- Build partnerships with hotels, ticketing and experience platforms, corporates, communities, and complementary brands.
- Negotiate barter and cross-promotion deals that reduce paid acquisition cost.
- Produce weekly trading-linked reports and manage the Marketing Coordinator, agencies, photographers, and suppliers.
- Work with venue General Managers and the Commercial Manager to address weak days, dayparts, and venues.
Qualifications and Experience
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 5 to 7 years of marketing experience, including at least 3 years in UAE licensed F&B, bar, or entertainment venues.
- Proven success filling ticketed events, brunches, or activations with measurable revenue results.
- Experience with compliant paid campaigns for alcohol-licensed venues and platform policy restrictions.
- Working knowledge of SevenRooms or equivalent reservation platforms, booking attribution, and tracked-purchase ROAS.
- Experience with franchised or licensed brand guidelines, approval processes, and budget management.
Key Competencies
- Commercially minded and comfortable being measured on revenue.
- Strong project management across multiple venues and simultaneous activations.
- Creative judgement suited to premium, irreverent brands.
- Clear communication with Operations, Finance, franchisors, agencies, and suppliers.
Work Location
- Work is performed in person.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Royal Avenue Investments
Restaurant Supervisor
, UAE
We are seeking a dynamic and experienced Restaurant Floor Supervisor to join our leadership team. This is a fantastic opportunity for individuals with a passion for hospitality and strong management skills to help drive
Restaurant Cashier
, UAE
The employer is seeking a friendly and reliable Restaurant Cashier to handle customer orders, payments, POS transactions, cash reconciliation, and counter organization. Candidates should have cash-handling and POS knowle
Waiter
, UAE
Rise Hospitality is seeking guest-focused Waiters to provide attentive service in a fast-paced hospitality environment. Candidates should have waiter or waitress experience, strong English communication skills, and a pro