Marketing Manager
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Key skills for this role
Role Overview
The Marketing Manager is a full-time, on-site role based in Dubai, United Arab Emirates.
The role plans and executes campaigns promoting products, the brand story, and in-store experiences.
The position oversees digital and offline marketing, vendor coordination, performance monitoring, and collaboration with operations and retail teams.
Key Skills for This Role
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Company Description
YAMANOTE ATELIER is a local bakery brand combining traditional baking techniques with distinctive Japanese flair.
The bakery offers baked goods, sandwiches, coffee, and tea, with ingredients imported directly from Japan for authentic flavors and high standards.
Experienced Japanese bakers lead production with a focus on consistency, craftsmanship, and customer experience.
Role Description
The Marketing Manager is a full-time, on-site role based in Dubai, United Arab Emirates.
The role plans and executes campaigns promoting products, the brand story, and in-store experiences.
The position oversees digital and offline marketing, vendor coordination, performance monitoring, and collaboration with operations and retail teams.
Responsibilities
- Develop and manage social media content and coordinate promotional activities and events.
- Analyze customer and sales data and monitor performance metrics to optimize campaigns.
- Collaborate with operations and retail teams to ensure consistent brand messaging.
- Manage external vendors and agencies as needed.
Qualifications
- Strong marketing strategy development, campaign planning, and brand positioning skills are required.
- Experience with digital marketing, social media management, content creation, and basic analytics is required.
- Market and customer research skills, data interpretation, and actionable planning ability are required.
- Written and visual communication skills are required for marketing materials, promotions, and brand storytelling.
- Event, in-store activation, and partnership coordination experience is required.
- A bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is required.
- F&B, retail, or hospitality marketing experience in the UAE or GCC region is advantageous.
- English fluency is required; Arabic or Japanese is a plus.
Work Environment
- The role is on-site in Dubai and involves working in a fast-paced environment with cross-functional teams.
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