Marketing & Lead Generation Specialist
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Key skills for this role
Role Overview
Seeking a results-driven Marketing & Lead Generation Specialist to develop digital marketing strategies, generate high-quality leads, manage paid advertising, and support business growth.
The role focuses on measurable digital marketing and lead-generation results.
Key Skills for This Role
Full Job Posting
Role Details
- Location stated as Dubai, UAE.
- Employment type stated as full-time.
- Work location stated as remote.
Job Description
Seeking a results-driven Marketing & Lead Generation Specialist to develop digital marketing strategies, generate high-quality leads, manage paid advertising, and support business growth.
The role focuses on measurable digital marketing and lead-generation results.
Key Responsibilities
- Plan, launch, and manage Meta, Google, and TikTok advertising campaigns for lead generation.
- Generate qualified leads through digital marketing, social media, paid advertising, property portals, and other online platforms.
- Develop social media content including reels, videos, banners, posts, and promotional campaigns.
- Create and optimize landing pages and lead-generation funnels.
- Conduct SEO, keyword research, and on-page optimization.
- Monitor leads, campaign performance, conversions, and marketing KPIs.
- Use Google Analytics, Google Search Console, Meta Business Suite, and other marketing tools to analyze performance.
- Test audiences, creatives, offers, and campaigns to reduce cost per lead and improve conversion rates.
- Coordinate with sales on lead follow-up and conversion.
- Maintain lead databases and CRM records.
- Prepare weekly and monthly marketing performance reports.
- Support email marketing, influencer marketing, remarketing, and other promotional activities when required.
Requirements
- Proven experience in digital marketing and lead generation.
- Strong hands-on knowledge of Meta Ads, Google Ads, and TikTok Ads.
- Understanding of SEO, social media marketing, content marketing, and conversion optimization.
- Experience with Google Analytics, Search Console, Meta Business Suite, and CRM or lead management systems.
- Strong communication and content-writing skills.
- Analytical ability to interpret campaign data and make performance-based decisions.
- Ability to work with targets and deliver measurable lead-generation results.
- UAE or Dubai market experience, particularly real estate, is advantageous.
- Self-motivated, creative, target-oriented, and able to work independently.
Pay
- Pay is AED 2,171.30 to AED 5,000.00 per month.
Performance KPIs
Performance is measured by qualified leads generated, cost per lead, lead-to-customer conversion rate, campaign ROI or ROAS, website traffic and conversions, social engagement and audience growth, and lead quality contribution to sales.
What We Offer
- Competitive salary package and performance-based incentives.
- Professional working environment, career growth opportunities, and training and support.
- Opportunity to work with a growing Dubai real estate business.
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