Marketing Lead

Role Summary

Key Responsibilities

Growth Strategy & Pipeline Ownership

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• Own pipeline generation and marketing-attributed revenue targets end to end.
• Build and execute a high-velocity, experiment-led growth strategy across paid, organic, and outbound channels.
• Rapidly test, iterate, and double down on what works — and cut what does not.

Demand Generation & Acquisition

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• Launch and scale performance marketing across paid media, SEO, partnerships, and lifecycle channels.
• Build scalable acquisition channels that reduce CAC over time without sacrificing growth.
• Create high-impact content that drives both demand and credibility in the market.

Positioning & Messaging

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• Develop clear, differentiated positioning and messaging that converts across channels and audiences.
• Work closely with the founder and product team to ensure consistent narrative and brand presence.

Sales Alignment & Analytics

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• Work closely with sales to optimise funnel conversion and reduce sales cycle length.
• Own marketing analytics, attribution, and ROI tracking end to end.
• Maintain clear visibility on CAC, LTV, and channel performance at all times.

Team & Resource Management

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• Build and manage external and internal resources to execute at speed and scale.
• Set the standard for marketing quality and performance across the company.

Qualifications & Experience

Essential

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• 6-10+ years in marketing, with prior experience as the marketing lead at a high-growth startup.
• Proven track record of driving pipeline and revenue, not just leads or brand awareness.
• Deep expertise in demand generation, growth marketing, and performance channels.
• Strong analytical mindset with a focus on metrics, conversion, and ROI.
• Highly hands-on — comfortable executing as well as leading.
• Strong bias for action and personal accountability.

Preferred

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• Experience in real estate, proptech, or SaaS platforms.
• Experience operating in fast-paced, resource-constrained environments where you have had to do more with less.
• Familiarity with both B2B and B2C growth strategies.

What Success Looks Like

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• A predictable, scalable pipeline generation engine is in place within the first 3-6 months.
• Clear CAC, LTV, and channel performance visibility across the business.
• Measurable contribution to revenue growth that leadership can point to.
• Strong, well-aligned relationship between marketing, sales, and product.

Who You Are

Revenue-Obsessed

Fast & Experimental

Hands-On

Strategically Sharp

Highly Accountable

Collaborative

What We Offer

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• Competitive salary plus meaningful performance-based upside.
• Equity participation in a high-growth startup.
• Full ownership of the marketing function from day one.
• Direct impact on company trajectory and growth.
• A fast-moving, ambitious team that values results over process.
• UAE visa sponsorship and comprehensive health insurance.