Marketing Lead
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Key skills for this role
About the Role
IMI is seeking a Marketing Lead to develop and deliver integrated marketing for a dedicated media asset. The role spans activation of annual plans, multi-channel campaigns, content amplification, and event marketing.
Key Skills for This Role
Responsibilities
- Turn brand/marketing strategy into annual and tactical plans, a sequenced campaign calendar, and clear briefs/scopes
- Orchestrate end to end multi channel campaigns to launch on brief, on time, and on budget
- Drive audience growth through digital marketing by planning and executing acquisition, engagement, and retention tactics across paid and owned channels
- Safeguard brand identity by enforcing visual, tone of voice, and naming standards across all marketing outputs
- Coordinate co branded materials and media ready assets with partners and Comms/PR for message and visual consistency
- Own event marketing deliverables and provide on site branding directions in collaboration with events team
- Produce campaign scorecards/dashboards, lead brand listening, and turn insights into concrete actions
- Serve as the Business Owner’s primary marketing contact, running weekly update meetings, contact reports, and decision/risk logs
- Lead external agencies and vendors via clear briefs, SLAs, timelines, budgets, and QA
- Manage campaign budgets, POs and SOWs
Requirements
- Bachelor's degree in advertising, marketing, communications, or related field
- 5–7 years’ experience in integrated marketing, leading multi channel campaigns end to end
- Proven ability to translate business objectives into marketing plans, briefs, scopes, and measurable KPIs
- Hands on experience with corporate events, activations, and sponsorships
- Strong project management skills, with the ability to juggle multiple priorities under tight deadlines
- Experience in managing external agencies, suppliers, and cross functional teams
- Familiarity with marketing and brand integration within event delivery
- Budget management and reporting experience
- Creative mindset, solutions focused, with a strategic approach to brand engagement and experiential design
- Fluent in Arabic and English (spoken and written) is highly preferred
Full Job Posting
Company Overview
- IMI is a privately owned, global media group headquartered in Abu Dhabi, UAE, with operations across 19 countries. Portfolio includes Sky News Arabia, The National, Al Ain News, CNN Business Arabic, and a minority stake in Euronews.
Role Summary
- The Marketing Lead is responsible for the development and delivery of integrated marketing for a dedicated IMI asset (brand), advancing that asset’s awareness, consideration, and growth.
Key Responsibilities
- Strategy Translation & Planning: Turn brand/marketing strategy into annual and tactical plans, a sequenced campaign calendar, and clear briefs/scopes.
- Campaign Management & Delivery: Orchestrate end to end multi channel campaigns to launch on brief, on time, and on budget.
- Audience Growth (Digital Marketing): Drive audience growth through digital marketing by planning and executing acquisition, engagement, and retention tactics across paid and owned channels with tracking and KPI reporting in place.
- Brand Governance: Safeguard brand identity by enforcing visual, tone of voice, and naming standards across all marketing outputs
- Partnerships & External Comms: Coordinate co branded materials and media ready assets with partners and Comms/PR for message and visual consistency.
- Event Marketing Assets: Own event marketing deliverables and provide on site branding directions in collaboration with events team.
- Analytics, Reporting & Optimization: Produce campaign scorecards/dashboards, lead brand listening, and turn insights into concrete actions.
- Stakeholder & Account Handling: Serve as the Business Owner’s primary marketing contact, running weekly update meetings, contact reports, and decision/risk logs.
- Third Party Management: Lead external agencies and vendors (creative, media, production) via clear briefs, SLAs, timelines, budgets, and QA to deliver on brand, on time, and fit for purpose assets.
- Budget, Procurement & Governance: Manage campaign budgets, POs and SOWs.
Role Requirements
- Bachelor’s degree in advertising, marketing, communications, or related field.
- 5–7 years’ experience in integrated marketing, leading multi channel campaigns end to end.
- Proven ability to translate business objectives into marketing plans, briefs, scopes, and measurable KPIs.
- Hands on experience with corporate events, activations, and sponsorships.
- Strong project management skills, with the ability to juggle multiple priorities under tight deadlines
- Experience in managing external agencies, suppliers, and cross functional teams.
- Familiarity with marketing and brand integration within event delivery.
- Budget management and reporting experience.
- Creative mindset, solutions focused, with a strategic approach to brand engagement and experiential design.
- Fluent in Arabic and English (spoken and written) is highly preferred.
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