Marketing & Growth Manager
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Key skills for this role
About the Role
We are seeking a Marketing & Growth Manager responsible for increasing sales, building brands, achieving sustainable growth, and developing annual and quarterly marketing plans. This role involves setting objectives, defining KPIs, continuously studying the market and competitors, and identifying the target audience.
Key Skills for This Role
Full Job Posting
Overview
We are seeking a Marketing & Growth Manager responsible for increasing sales, building brands, achieving sustainable growth, and developing annual and quarterly marketing plans.
This role involves setting objectives, defining KPIs, continuously studying the market and competitors, and identifying the target audience.
Skills
- Building marketing strategy
- Developing annual and quarterly marketing plans.
- Setting objectives and KPIs.
- Continuous market and competitor analysis.
- Identifying target audiences.
- Building identity and brand
- Developing new brand identity.
- Unifying marketing messages.
- Establishing brand guidelines.
- Enhancing brand presence in the market.
- Managing digital marketing
- Managing advertising campaigns.
- Improving SEO.
- Content marketing.
- Email marketing.
- Influencer marketing.
- Managing social media
- Preparing content strategy.
- Monitoring platform performance.
- Increasing engagement and growth.
- Developing content ideas and trends.
- Managing content production
- Leading design and content teams.
- Preparing monthly content calendar.
- Overseeing development and production.
- Reviewing content quality before publication.
- Managing paid advertising
- Managing advertising budgets.
- Improving ROAS.
- Testing campaigns and analyzing results.
- Building retargeting campaigns.
- Growing sales and e-commerce
- Improving user experience on the site.
- Increasing conversion rate.
- Reducing cart abandonment.
- Developing loyalty programs and offers.
- Automation and AI
- Building automated response systems.
- Automating customer service.
- Automating marketing through WhatsApp and email.
- Using AI agents to increase productivity.
- Managing branches and local marketing
- Supporting new branch openings.
- Developing customer attraction plans for each branch.
- Monitoring local campaigns.
- Measuring branch performance marketing-wise.
- Analysis and decision-making
- Preparing weekly and monthly reports.
- Analyzing customer data.
- Measuring CAC, LTV, and ROAS.
- Providing recommendations for growth improvement.
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