Marketing Executive (UAE National)

About Al Rostamani Group

Job Purpose

Job Responsibilities

• Work with department managers to understand sales strategies and implement marketing plans supporting sales targets and budgets.
• Work with principals to understand brand positioning and implement target plans within the CTC framework.
• Assist with annual marketing budget planning and forecasting in line with sales budgets.
• Coordinate and execute promotional activities and trade shows with developers, advertisers, and agencies.
• Support new product, showroom, and brand launch programs.
• Identify marketing opportunities and inform department managers and the Head of Sales for decisions.
• Conduct online marketing initiatives, including paid advertising, affiliate programs, sponsorships, email promotions, and social media campaigns.
• Optimize website exposure by analyzing search engine patterns and directing keyword or content placement.
• Write content for company activities and obtain approval for press releases and in-house magazine content.
• Use integrated marketing activities to improve product and customer reach cost-effectively.
• Organize exhibitions, seminars, customer gatherings, and in-house activities.
• Design and circulate customer satisfaction surveys, analyze the data, and report findings to management.

Additional Responsibilities

• Develop and maintain the official CTC website and increase website traffic through digital marketing tools.
• Work with marketing agencies to implement CTC marketing plans cost-effectively.
• Comply with company QMS requirements.

Qualifications and Experience

• A bachelor's degree is required.
• A marketing specialization is preferred.
• At least three years of FMCG sector experience is required.

Knowledge and Skills

• Knowledge of customer and personal service principles and processes is required.
• Knowledge of communications and media production, communication, and dissemination methods is required.
• Knowledge of design techniques, tools, and principles is required.
• Knowledge of target customers, industries, and territories is required.
• Proficiency in written and verbal English is required.
• Arabic and Hindi language skills are advantageous.
• Active listening and coordination skills are required.