Marketing Executive
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Key skills for this role
About the Role
We are seeking a Marketing Executive to drive business growth for a pharmacy group by strengthening local presence, building partnerships, and executing marketing initiatives. The role involves visiting pharmacies, clinics, and businesses to increase footfall and brand awareness.
Key Skills for This Role
Responsibilities
- Visit critical or underperforming pharmacies regularly to identify performance gaps and implement action plans
- Achieve a minimum target of 5 clinic tie ups per month to increase prescription referrals
- Establish partnerships with nearby retail businesses to enhance brand visibility and generate referrals
- Visit residential buildings within the catchment area to promote pharmacy products and services
- Ensure availability and proper placement of marketing materials
- Plan and execute a minimum of 4 health check up campaigns per month
- Organize and conduct at least 2 gym or wellness events per month
- Build and maintain strong professional relationships with clinics, fitness centers, and local businesses
- Collect and monitor market intelligence on competitors and local trends
- Submit regular reports on catchment area updates, marketing activities, and partnerships
Requirements
- Bachelor's degree or diploma in Marketing, Business Administration, or a related field preferred
- Previous experience in marketing, business development, or healthcare/pharmacy marketing is an advantage
- Strong communication, interpersonal, and relationship building skills
- Excellent planning, organizational, and presentation abilities
- Ability to work independently and manage multiple field activities
- Valid UAE driving license is an added advantage
Full Job Posting
Position Summary
- The Marketing Executive is responsible for driving business growth by strengthening the pharmacy's presence within its catchment area, building strategic partnerships, executing local marketing initiatives, and identifying opportunities to increase customer footfall, prescriptions, and brand awarene
Key Responsibilities
- Visit critical or underperforming pharmacies regularly to identify performance gaps and implement action plans for improvement.
- Analyze and continuously update the pharmacy catchment area, identifying opportunities for business growth and new partnerships.
- Achieve a minimum target of 5 clinic tie ups per month to increase prescription referrals and customer traffic.
- Establish partnerships with nearby retail businesses such as laundries, grocery stores, supermarkets, and other local establishments to enhance brand visibility and generate referrals.
- Visit residential buildings within the catchment area to promote the pharmacy's products and services.
- Obtain necessary approvals from building management for promotional activities whenever required.
- Ensure the availability, proper placement, and effective utilization of marketing materials.
- Plan and execute a minimum of 4 health check up campaigns per month within the assigned catchment area.
- Organize and conduct at least 2 gym or wellness events per month to promote health awareness and Medon's pharmacy services.
- Ensure all branding and promotional activities comply with company standards and brand guidelines.
Qualifications & Skills
- Bachelor's degree or diploma in Marketing, Business Administration, or a related field is preferred.
- Previous experience in marketing, business development, or healthcare/pharmacy marketing is an advantage.
- Strong communication, interpersonal, and relationship building skills.
- Excellent planning, organizational, and presentation abilities.
- Ability to work independently and manage multiple field activities.
- Valid UAE driving license is an added advantage.
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