Marketing Executive
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Key skills for this role
About the Role
IHG Hotels & Resorts seeks a Marketing Executive to support marketing and communication efforts for Crowne Plaza Riyadh. The role involves executing promotional campaigns, managing digital content and social media, coordinating PR and events, and ensuring brand consistency.
Key Skills for This Role
Responsibilities
- Support the implementation of the hotel's marketing plan and promotional calendar
- Assist in creating, editing, and proofreading Arabic and English marketing content (press releases, flyers, social media posts, newsletters)
- Coordinate marketing initiatives for rooms, F&B, events, and special campaigns
- Maintain brand consistency across all materials following IHG visual and tone guidelines
- Manage daily social media content across approved platforms (Instagram, Facebook, LinkedIn, etc.)
- Support paid campaign management in collaboration with IHG Digital Marketing Team
- Track and analyze digital performance, engagement, and campaign ROI through reports
- Assist in coordinating media visits, influencer collaborations, and content partnerships
- Support hotel events and activations by preparing promotional materials and on site coverage
- Maintain organized records for marketing activities, invoices, and performance reports
Requirements
- Bachelor's degree or diploma in Marketing, Communications, or a related field
- Minimum 2 3 years of experience in marketing or communications, preferably within the hospitality industry
- Excellent communication and writing skills in English and Arabic
- Strong attention to detail and creativity in content development
- Proficiency in Microsoft Office and familiarity with social media management tools
- Basic understanding of digital analytics (Meta Insights, Google Analytics, etc.)
- Ability to multitask and work effectively under deadlines
Full Job Posting
Role Overview
- The Marketing Executive supports the hotel’s marketing and communication efforts through the development, coordination, and execution of promotional campaigns, digital content, and branding initiatives.
- The role ensures that all marketing activities are aligned with Crowne Plaza and IHG standards to drive awareness, engagement, and revenue growth.
Essential Duties and Responsibilities
- Support the implementation of the hotel’s marketing plan and promotional calendar.
- Assist in creating, editing, and proofreading Arabic and English marketing content (press releases, flyers, social media posts, newsletters).
- Coordinate marketing initiatives for rooms, F&B, events, and special campaigns.
- Maintain brand consistency across all materials following IHG visual and tone guidelines.
- Coordinate internal photo/video shoots and maintain the hotel’s image and creative asset library.
- Manage daily social media content across approved platforms (Instagram, Facebook, LinkedIn, etc.).
- Support paid campaign management in collaboration with IHG Digital Marketing Team.
- Track and analyze digital performance, engagement, and campaign ROI through reports.
- Ensure hotel website content is accurate and updated.
- Assist in coordinating media visits, influencer collaborations, and content partnerships.
- Support the preparation of media kits, coverage reports, and press materials.
- Maintain and update media contact databases.
Required Qualifications
- Excellent communication and writing skills in English and Arabic.
- Strong attention to detail and creativity in content development.
- Proficiency in Microsoft Office and familiarity with social media management tools.
- Basic understanding of digital analytics (Meta Insights, Google Analytics, etc.).
- Ability to multitask and work effectively under deadlines.
- Bachelor’s degree or diploma in Marketing, Communications, or a related field.
- Minimum 2–3 years of experience in marketing or communications, preferably within the hospitality industry.
Accountability
- Number of employees supervised: Direct N/A, Indirect N/A.
- Annual Operating Profit/Payroll Budget: N/A.
- Key Metrics: Brand compliance and consistency across materials; Social media engagement and growth metrics; Timely execution of campaigns and promotions; Internal and external communication effectiveness.
- Decision Making Responsibilities: N/A.
Key Relationships
- Key Internal Relationships: Sales & Marketing, F&B, Rooms, and all operational departments.
- Key External Relationships: Media representatives, creative agencies, photographers, influencers, and IHG Brand Marketing Team.
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