Marketing Executive
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Key skills for this role
About the Role
IIQAF Group is seeking a Marketing Executive for its insurance team in Dubai to plan and execute marketing campaigns, generate leads, and promote insurance products. Requires a Bachelor's degree in Marketing and experience in insurance or financial services marketing.
Key Skills for This Role
Responsibilities
- Develop and execute integrated marketing strategies to promote insurance products and services
- Plan, manage, and optimize digital marketing campaigns across multiple platforms
- Create engaging marketing content for websites, blogs, email campaigns, social media, brochures, and promotional materials
- Manage social media marketing campaigns to increase brand awareness and customer engagement
- Coordinate SEO and SEM initiatives to improve online visibility and lead generation
- Monitor marketing performance using Google Analytics, CRM systems, and campaign reporting tools
- Generate qualified sales leads through digital marketing, events, referrals, and promotional campaigns
- Collaborate with sales, underwriting, customer service, and business development teams
- Conduct market research, competitor analysis, and customer insights to identify new opportunities
- Manage email marketing campaigns and customer communication programs
- Assist in organizing exhibitions, corporate events, networking activities, and promotional campaigns
- Prepare marketing reports, campaign analysis, ROI reports, and performance dashboards
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or related field
- Previous experience as a Marketing Executive, Digital Marketing Executive, or similar role preferred
- Experience in insurance, banking, financial services, or corporate sector highly desirable
- Strong knowledge of digital marketing, content marketing, SEO, SEM, PPC, social media marketing, and email marketing
- Experience using CRM platforms, Google Analytics, Google Ads, Meta Ads Manager, and marketing automation tools
- Excellent communication, copywriting, presentation, and interpersonal skills
- Strong analytical and project management abilities
- Proficiency in Microsoft Office, especially Excel and PowerPoint
Full Job Posting
Job Summary
- IIQAF Group is seeking a creative, results driven, and analytical Marketing Executive to join our insurance team in Dubai.
- The successful candidate will be responsible for planning and executing marketing campaigns, generating qualified leads, increasing brand awareness, supporting customer acquisition, and promoting insurance products across digital and traditional marketing channels.
Key Responsibilities
- Develop and execute integrated marketing strategies to promote insurance products and services.
- Plan, manage, and optimize digital marketing campaigns across multiple platforms.
- Create engaging marketing content for websites, blogs, email campaigns, social media, brochures, and promotional materials.
- Manage social media marketing campaigns to increase brand awareness and customer engagement.
- Coordinate SEO and SEM initiatives to improve online visibility and lead generation.
- Monitor marketing performance using Google Analytics, CRM systems, and campaign reporting tools.
- Generate qualified sales leads through digital marketing, events, referrals, and promotional campaigns.
- Collaborate with sales, underwriting, customer service, and business development teams to support business growth.
- Conduct market research, competitor analysis, and customer insights to identify new opportunities.
- Manage email marketing campaigns and customer communication programs.
- Assist in organizing exhibitions, corporate events, networking activities, and promotional campaigns.
- Prepare marketing reports, campaign analysis, ROI reports, and performance dashboards.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
- Previous experience as a Marketing Executive, Digital Marketing Executive, Marketing Coordinator, Brand Executive, Marketing Specialist, Insurance Marketing Executive, Marketing Officer, or Business Development Executive is preferred.
- Experience in the insurance, banking, financial services, or corporate sector is highly desirable.
- Strong knowledge of digital marketing, content marketing, SEO, SEM, PPC advertising, social media marketing, and email marketing.
- Experience using CRM platforms, Google Analytics, Google Ads, Meta Ads Manager, and marketing automation tools.
- Excellent communication, copywriting, presentation, and interpersonal skills.
- Strong analytical and project management abilities.
- Proficiency in Microsoft Office, especially Excel and PowerPoint.
- Ability to manage multiple marketing campaigns and meet deadlines in a fast paced environment.
Required Skills
- Marketing Strategy
- Insurance Marketing
- Brand Management
- Campaign Management
- Marketing Analytics
- Performance Reporting
- Copywriting
- Communication Skills
- Project Management
- Microsoft Excel
- Team Collaboration
Benefits
- Performance based incentives
- Medical insurance
- Paid annual leave
- UAE employment visa
- End of service benefits as per UAE Labour Law
- Professional training and certification support
- Career development and advancement opportunities
- Dynamic, innovative, and collaborative work environment
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