Marketing Executive
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Key skills for this role
About the Role
Reporting to the administrator of the hospital, the Marketing Executive has overall responsibility for the design, implementation, communication, cost efficiency and administrat.
Key Skills for This Role
Responsibilities
- Drive risk appropriate revenue and profitability objectives through strategic planning, research and ability to initiate new revenue opportunities
- Protect the exclusive value of the current customer experience and create new ways to add value to current customers and attract prospective customers
- Leverage agency relationships to optimize exposure of the company and products in all media channels through innovative marketing
- Be a credible, articulate company spokesperson and ensure effective multi modal communication
- Understand distinct needs of internal stakeholders including consumer, commercial and wealth management
- Attend to, manage and resolve patient complaints to the satisfaction of all parties involved
- Actively participate in JCI accreditation project
- Ensure compliance with government regulatory agencies and accrediting bodies
- Develop new business strategies to enhance market share and improve overall performance
- Work through the management team and medical leadership to reduce costs, enhance revenues, achieve effective utilization and quality goals
- Comply with all OSH and infection control policies, standards and procedures
- Be familiar with emergency and evacuation procedures
Requirements
- Experience in marketing, preferably in healthcare
- Ability to drive risk appropriate revenue and profitability objectives
- Strong communication and interpersonal skills
- Ability to manage patient complaints
- Knowledge of JCI accreditation standards
- Compliance with OSH and infection control policies
Full Job Posting
Role Overview
- Reporting to the administrator of the hospital, the Marketing Executive has overall responsibility for the design, implementation, communication, cost efficiency and administration of the corporate marketing philosophy and products in support of NMCRH Khalifa City business strategy.
- This includes expertise in delivery of all Product Management from development, implementation, and life cycle around risk appropriate profitability.
- The other disciplines within marketing are Promotion, Advertising and Reporting.
- Performs ongoing critical assessment of competitive and market forces in order to develop and influence multiple stakeholders in the corporation regarding the hospital and promotion strategies.
Responsibilities
- Drive risk appropriate revenue and profitability objectives through strategic planning, research and ability to initiate new revenue opportunities and products in existing markets through innovative approaches, ideas, service segmentation and customer experience.
- Protect the exclusive value of the current customer experience and create new ways to add value to current customers and attract prospective customers, particularly in scalable ways, such as leveraging technology and connection with others in the community.
- Leverage agency relationships to optimize exposure of the company and products in all media channels through innovative marketing.
- Be a credible, articulate company spokesperson and ensure effective multi modal communication.
- Understand distinct needs of internal stakeholders including consumer, commercial and wealth management. Ability to interface with IT and Operations to ensure execution of ideas.
- Attend to, manage and resolve patient complaints to the satisfaction of all parties involved.
- Actively participate in JCI accreditation project.
- Ensure compliance with government regulatory agencies and accrediting bodies.
- Develop new business strategies to enhance market share and improve overall performance.
- Work through the management team and medical leadership of the hospital, serving as a resource to help reduce costs, enhance revenues, achieve effective utilization and quality goals and objectives, analyze and utilize information to develop and support management decisions.
- Perform other related duties incidental to the work described herein, as may be assigned or delegated.
- Comply with all OSH and infection control policies, standards and procedures and cooperate with hospital management to comply those requirements.
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