Marketing Executive
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Key skills for this role
Role Overview
The Marketing Executive will enhance and safeguard the hotel’s public image through public relations and communications.
The role also supports content development, brand compliance, and coordinated marketing activities.
Key Skills for This Role
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Company Description
Swissôtel Al Ghurair and Swissôtel Living Al Ghurair is a 620-room-and-suite upper upscale hotel property in Deira, Dubai.
The property serves business and leisure clientele and is connected to Al Ghurair Shopping Centre.
Role Overview
The Marketing Executive will enhance and safeguard the hotel’s public image through public relations and communications.
The role also supports content development, brand compliance, and coordinated marketing activities.
What You Will Be Doing
- Develop and implement PR strategies to strengthen the hotel’s reputation and media visibility.
- Build relationships with journalists, influencers, media partners, and industry stakeholders.
- Draft press releases, media alerts, speeches, talking points, and official communications.
- Coordinate media visits, interviews, and FAM trips, including media kits and execution.
- Identify PR stories, monitor media coverage, analyze sentiment, and prepare performance reports.
- Create content for newsletters, blogs, PR features, internal communications, and marketing collateral.
- Liaise with agencies, designers, and suppliers to develop brand-compliant materials.
- Manage website content, online brand compliance, e-marketing databases, and email campaigns.
- Support social media posting, influencer collaborations, and digital monitoring.
- Use guest insights and digital tools to track performance and develop PR angles.
Qualifications
- At least 3 years of experience in the hotel industry is required.
- Experience within a 5-star property is preferred.
- A diploma or degree in Marketing, Communications, or a related field is required.
- Strong relationship-building skills are required.
- Proficiency in computer software and digital tools is required.
- Experience designing engaging digital and PR campaigns is required.
- Strong understanding of website performance metrics and marketing analytics tools is required.
- Ability to work under pressure in a fast-paced environment is required.
- Exceptional verbal, written, and listening communication skills are required.
Benefits and Development
- Employees receive a benefit card offering discounted rates at Accor properties worldwide.
- Learning programs and opportunities to earn qualifications are available.
- The role offers opportunities for talent development and career growth within the property and across the group.
Eligibility Note
- Candidates must be eligible to live and work in Dubai.
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