Marketing Executive (1 year temporary contract)
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Key skills for this role
About the Role
GEMS Education seeks a Marketing Executive for a 1-year temporary contract to assist in executing cross-channel marketing campaigns across schools. The role involves managing content creation, social media, and stakeholder engagement.
Key Skills for This Role
Responsibilities
- Assist the Director, Marketing, to develop and deliver integrated marketing plans to drive awareness, reputation, and enrolments
- In collaboration with the Digital Team, manage digital, PR, event, and advertising campaigns, ensuring alignment with the school’s strategic goals
- Coordinate with Admissions to deliver campaigns supporting student enrolments
- Oversee brand consistency across all school touchpoints
- Work closely with the Director, Marketing, to develop and execute social content calendars for school campaigns
- Manage community engagement and reputation across social platforms
- Lead creative development for short form content (reels, shorts, live streaming)
- Collaborate with PR and admissions on campaigns supporting enrolment
- Provide school with toolkits, templates, and guidance for effective social media execution
- Track, analyse, and optimise performance across platforms, sharing learnings with schools
- Collaborate with Principal, Senior Leadership Team, and teachers to create impactful content and campaigns
- Partner with GEMS Education Group Marketing for flagship level campaigns
Requirements
- 3+ years of marketing and social media experience, preferably in education, hospitality or luxury consumer services
- Proven track record of delivering campaigns that drive measurable results
- Expertise in managing and growing social media communities
- Strong creative instincts, with the ability to produce or oversee production of high quality social content (video, short form, live)
- Strong project management and stakeholder engagement skills
- Excellent written and verbal communication skills
Full Job Posting
Job Description
- The Marketing Executive is responsible for assisting the Director, Marketing, in executing cross channel campaigns to create awareness, interest, and, ultimately, enrolments across schools.
- This includes managing content creation, creative assets, developing marketing materials, supporting social media efforts, collaborating with external agencies, and the ideation and execution of internal branding across assigned schools.
Marketing & Campaigns
- Assist the Director, Marketing, to develop and deliver integrated marketing plans to drive awareness, reputation, and enrolments.
- In collaboration with the Digital Team, manage digital, PR, event, and advertising campaigns, ensuring alignment with the school’s strategic goals.
- Coordinate with Admissions to deliver campaigns supporting student enrolments.
- Oversee brand consistency across all school touchpoints.
Social Media
- Work closely with the Director, Marketing, to develop and execute social content calendars for school campaigns.
- Manage community engagement and reputation across social platforms.
- Lead creative development for short form content (reels, shorts, live streaming).
- Collaborate with PR and admissions on campaigns supporting enrolment.
- Provide school with toolkits, templates, and guidance for effective social media execution.
- Track, analyse, and optimise performance across platforms, sharing learnings with schools.
Stakeholder & Community Engagement
- Collaborate with Principal, Senior Leadership Team, and teachers to create impactful content and campaigns.
- Partner with GEMS Education Group Marketing for flagship level campaigns.
- Build relationships with influencers, community partners, and media.
- Manage vendors, agencies, and creative partners to deliver campaigns on time and within budget.
Skills
- 3+ years of marketing and social media experience, preferably in education, hospitality or luxury consumer services.
- Proven track record of delivering campaigns that drive measurable results.
- Expertise in managing and growing social media communities.
- Strong creative instincts, with the ability to produce or oversee production of high quality social content (video, short form, live).
- Strong project management and stakeholder engagement skills.
- Excellent written and verbal communication skills.
Desirable
- Experience in brand management for flagship or premium organisations.
- Understanding of enrolment driven marketing in the education sector.
- Familiarity with analytics tools and marketing automation platforms.
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