Marketing Director
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Key skills for this role
About the Role
We are partnering with a growing FMCG organisation looking to appoint an experienced Marketing Director to lead brand, category and commercial marketing strategy across regional and international markets.
Key Skills for This Role
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Overview
We are partnering with a growing FMCG organisation looking to appoint an experienced Marketing Director to lead brand, category and commercial marketing strategy across regional and international markets.
This is a senior leadership opportunity for a commercially focused marketing professional with strong FMCG and manufacturing experience, ideally combined with exposure to Middle Eastern markets and consumers.
The successful candidate will play a key role in driving brand growth, innovation, consumer engagement and market expansion across a fast-paced and evolving business environment.
Key Responsibilities
- Develop and execute the company’s overall marketing and brand strategy
- Lead brand positioning, category management and consumer marketing initiatives
- Drive innovation pipelines and support new product development in partnership with manufacturing and commercial teams
- Build strong go-to-market strategies across retail, wholesale and distributor channels
- Analyse market trends, customer insights and competitor activity to identify growth opportunities
- Lead trade marketing, digital marketing and activation campaigns to strengthen brand visibility and commercial performance
- Work closely with Sales, Supply Chain, Operations and Manufacturing teams to ensure alignment across the business
- Manage agency relationships, media planning and marketing budgets
- Develop and mentor a high-performing marketing team
- Monitor campaign effectiveness, ROI and overall brand performance
Candidate Profile
- Proven experience in a senior marketing leadership role within FMCG
- Strong understanding of manufacturing-led businesses and operational environments
- Experience developing and managing brands across multiple markets
- Exposure to Middle Eastern markets would be highly advantageous
- Strong background across brand management, trade marketing, category and consumer insight
- Commercially driven with strong strategic and analytical capability
- Experience working closely with sales and distribution functions
- Strong leadership, communication and stakeholder management skills
- Able to operate effectively within a fast-paced and evolving organisation
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