Marketing Director
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Key skills for this role
About the Role
Solu, an AI-powered women's wellness platform for the MENA market, seeks a hands-on Marketing Director to own GTM strategy and execution from 0 to 3,000 users. This part-time/fractional equity-only role requires experience growing a consumer app from near-zero traction and comfort with ambiguity.
Key Skills for This Role
Responsibilities
- Own GTM strategy for 0 to 3,000 users, including channel selection, sequencing, budget free and paid options, timeline
- Execute hands on: social content, community building, influencer/micro influencer outreach, partnerships, PR angles
- Translate Solu's core insight into copy, content, and campaigns that convert
- Work directly with Product Manager on activation, retention, and funnel drop off analysis
- Develop tier conversion strategy for Free, Solu+, Solu Pro tiers
- Provide weekly honest reporting on what's working, what's not, and what to kill or double down on
Requirements
- Experience taking a consumer app from near zero to meaningful early traction, ideally in a startup
- Executor first mindset: willing to post content rather than brief others
- Understanding of MENA consumer behaviour, or ability to learn quickly
- Comfortable with ambiguity and no playbook
- Ability to read basic funnel and retention data and act on it
- Bonus: experience in wellness, health tech, or women's health
Full Job Posting
About Solu
- Solu is an AI powered women's wellness platform built for the MENA market.
- We sync nutrition, movement, and lifestyle guidance with each woman's hormonal cycle, delivering personalised health instead of generic advice.
- We're live on the Apple App Store and Google Play, recognised by Dubai Government Innovation, and currently raising a $500,000 angel round via SAFE Note ahead of full launch in Q4 2026.
- We have product, tech, design, and medical covered. What we don't have yet is someone who can get Solu in front of the right women and turn that into real, retained users.
The Role
- This is not a strategy role that hands off a deck and walks away. You will write the GTM plan and then run it yourself: posting, testing, messaging, partnerships, community, ads if needed.
- Your mandate: take Solu from where it is now to 3,001 users, with a clear view of what's working and why.
- You'll work side by side with our Product Manager. They own what gets built and the data layer. You own who shows up, why they download, and why they stay.
- You report directly to the Founder. There is no marketing team to delegate to yet. You build the playbook and the muscle at the same time.
What You'll Own
- GTM strategy for 0 to 3,000 users. Channel selection, sequencing, budget free and paid options, timeline. Built specifically for Solu's positioning and MENA market, not a generic playbook.
- Hands on execution. Social content, community building, influencer/micro influencer outreach, partnerships, PR angles. Whatever the channel mix requires, you're doing it, not briefing someone else to do it.
- Messaging and positioning. Translate Solu's core insight (women abandon wellness solutions because they don't sync with their hormonal cycle, not because they lack discipline) into copy, content, and campaigns that convert.
- Funnel ownership with Product. Work directly with the PM on activation, retention, and what the data is telling us about where users drop off.
- Tier conversion strategy. Solu has three tiers (Free, Solu+, Solu Pro). You're responsible for the path that moves users up, not just downloads.
- Reporting that's honest. Weekly read on what's working, what's not, and what you're killing or doubling down on. No vanity metrics.
What We Need From You
- You've taken a consumer app from near zero to meaningful early traction before, ideally in a startup, not a corporate marketing seat.
- You are an executor first. You'd rather post the content than write the brief for someone else to post it.
- You understand MENA consumer behaviour, or you can prove you'll get there fast.
- You're comfortable with ambiguity and no playbook. We don't have one. You're building it.
- You can read basic funnel and retention data and act on it, you don't need someone else to interpret it for you.
- Bonus: experience in wellness, health tech, or women's health specifically.
What This Isn't
- Not a CMO role managing a team. There is no team yet.
- Not a role where you outsource execution to agencies and review their work.
- Not a fixed 9 to 5. This is outcomes based. We care about the 3,000 number and how you get there.
Compensation
- Equity only at this stage, structured to reflect part time/fractional commitment and tied to hitting growth milestones.
- Full details discussed on a call. Salary begins once Seed round closes (2027).
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