Head of Marketing
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Key skills for this role
About the Role
Solu, an AI-powered women's wellness platform for the MENA market, seeks a hands-on Head of Marketing to own GTM strategy and execution from zero to 3,000+ users. You will write and run the marketing plan yourself, including social content, community building, influencer outreach, and partnerships.
Key Skills for This Role
Responsibilities
- Develop and execute GTM strategy to acquire 3,000+ paying users
- Hands on execution of social content, community building, influencer outreach, partnerships, and PR
- Translate Solu's core insight into copy, content, and campaigns that convert
- Work with Product Manager on activation, retention, and funnel optimization
- Develop tier conversion strategy for Free, Solu+, and Solu Pro
- Provide honest weekly reporting on what's working and what's not
Requirements
- Proven experience taking a consumer app from near zero to meaningful early traction in a startup environment
- Hands on executor who prefers doing over delegating
- Understanding of MENA consumer behavior or ability to learn quickly
- Comfortable with ambiguity and building the playbook from scratch
- Ability to read basic funnel and retention data and act on it
- Experience in wellness, health tech, or women's health (bonus)
Full Job Posting
About Solu
- Solu is an AI powered women's wellness platform for the MENA market, syncing nutrition, movement, and lifestyle guidance with hormonal cycles.
- Live on Apple App Store and Google Play, recognized by Dubai Government Innovation, raising $500,000 angel round via SAFE Note ahead of Q4 2026 launch.
The Role
- This is a hands on execution role, not a strategy only role. You will write the GTM plan and run it yourself.
- Mandate: take Solu from current state to 3,000 users with clear view of what's working.
- Work side by side with Product Manager; jointly responsible for funnel from first touch to activated user.
- Report directly to Founder; no marketing team to delegate to yet.
What You'll Own
- GTM strategy for 0 to 3,000+ paying users, including channel selection, sequencing, and timeline.
- Hands on execution: social content, community building, influencer/micro influencer outreach, partnerships, PR.
- Messaging and positioning translating Solu's core insight into converting copy and campaigns.
- Funnel ownership with Product on activation, retention, and drop off analysis.
- Tier conversion strategy for Free, Solu+, and Solu Pro.
- Honest weekly reporting on what's working, what's not, and actions taken.
What We Need From You
- Proven experience taking a consumer app from near zero to meaningful early traction in a startup.
- Executor first: prefer posting content over writing briefs.
- Understand MENA consumer behavior or prove you'll get there fast.
- Comfortable with ambiguity and no playbook.
- Can read basic funnel and retention data and act on it.
- Bonus: experience in wellness, health tech, or women's health.
What This Isn't
- Not a CMO role managing a team; there is no team yet.
- Not a role where you outsource execution to agencies.
- Not a fixed 9 to 5; outcomes based, focused on the 3,000 number.
Compensation
- Equity only at this stage, structured for part time/fractional commitment tied to growth milestones.
- Salary begins once Seed round closes (2027).
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