Marketing Director
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Key skills for this role
Role Overview
The Marketing Director is a full-time, hybrid role based in Dubai with flexibility for partial work from home.
The role leads marketing strategy for Seera’s cinematic micro-series, including brand positioning, audience growth, and campaign development.
The role covers digital and traditional channels and involves collaboration with content, production, and sales teams.
Key Skills for This Role
Full Job Posting
Company Description
Seera produces and distributes cinematic micro-series for modern audiences rooted in Arab culture, language, and values.
The company develops original content with regional writers, directors, and production professionals for audiences in Saudi Arabia and beyond.
Seera’s portfolio includes contemporary social dramas and emotionally driven storytelling.
Role Description
The Marketing Director is a full-time, hybrid role based in Dubai with flexibility for partial work from home.
The role leads marketing strategy for Seera’s cinematic micro-series, including brand positioning, audience growth, and campaign development.
The role covers digital and traditional channels and involves collaboration with content, production, and sales teams.
Core Responsibilities
- Oversee market planning, marketing budgets, and integrated campaigns.
- Analyze market performance and refine strategies using data-driven insights.
- Ensure consistent messaging aligned with Seera’s cultural and creative values.
- Mentor the marketing team and manage external agencies and partners.
- Identify regional and international expansion opportunities.
Qualifications
- Strong marketing leadership, marketing management, and marketing strategy development skills.
- Expertise in market planning and market research for audience targeting and campaign optimization.
- Experience integrating marketing and sales efforts to drive viewership, partnerships, and revenue growth.
- Experience in entertainment, media, or content-driven industries, ideally within the MENA region.
- Advanced digital marketing, analytics, and brand development skills for narrative or episodic content.
- Excellent communication, stakeholder management, and cross-functional collaboration abilities.
- Experience leading and developing diverse teams in fast-paced, creative environments.
- Bachelor’s degree in Marketing, Business, Communications, or a related field is required; an advanced degree is advantageous.
- Fluency in English is required; Arabic and regional cultural familiarity are highly beneficial.
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