Marketing Director
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Role Overview
Lead marketing strategy for Pickl and BonBird across existing and new regional markets.
Strengthen brand positioning, drive customer acquisition, and support market expansion.
The role is a full-time, on-site position based in Dubai, United Arab Emirates.
Key Skills for This Role
Full Job Posting
Company Description
Pickl is a Dubai-born burger concept offering fresh fast food through dine-in and delivery channels.
The brand has expanded across the UAE, Qatar, Bahrain, Egypt, Jordan, Oman, and Saudi Arabia, with Kuwait and Iraq launching soon.
Pickl has received recognition from Time Out Magazine and the Deliveroo UAE Awards.
Role Description
Lead marketing strategy for Pickl and BonBird across existing and new regional markets.
Strengthen brand positioning, drive customer acquisition, and support market expansion.
The role is a full-time, on-site position based in Dubai, United Arab Emirates.
Core Responsibilities
- Lead market planning and oversee campaign development and performance.
- Manage brand communications across online and offline channels.
- Coordinate with operations and commercial teams to align marketing initiatives with business goals.
- Guide market research, analyze consumer insights and competitive trends, and turn findings into actionable plans.
- Manage marketing budgets and mentor a cross-functional marketing team.
- Collaborate with external agencies and partners to deliver consistent brand experiences.
Qualifications
- Demonstrated expertise in market planning and market research for data-driven, customer-centric strategies.
- Bring a full 360-degree view of marketing and advertising.
- Experience running public relations features across a regional network.
- Strong marketing and marketing management skills for integrated campaigns and multichannel communications.
- Proven sales and commercial collaboration experience aligned to revenue and growth targets.
- Prior leadership experience in food and beverage, retail, or consumer brands.
- Advanced analytical skills, including marketing analytics tools and performance measurement.
- Excellent written and verbal communication skills in English; Arabic is advantageous.
- Ability to work on-site in Dubai and coordinate across multiple GCC and regional markets.
- A bachelor's degree in Marketing, Business, Communications, or a related field is required; a relevant postgraduate qualification is a plus.
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