Marketing Database Manager

Responsible for the development and implementation of all database marketing initiatives, including but not limited to, direct mail, email, text, and app campaigns.

Responsibility includes all elements of campaigns, including but not limited to, strategic direction, segmentation, overseeing offer uploads, creative development, and internal and external communications.

Ensures the integrity of the database for accuracy and protection of proprietary guest information and gaming data.

Responsible for monitoring database health and campaign-specific KPIs as well as producing timely reports to determine the profitability of database programs.

Adheres to all regulatory, company, and departmental policies and procedures.

Develop and present data-driven analyses, findings, and recommendations to leadership teams to support strategic decision-making

Provide Pro Formas of campaigns to the P&A team for analysis.

Works with multiple departments to monitor and identify areas in which IT systems can be implemented to reduce labor costs, increase customer satisfaction, and increase revenue.

Research and stay abreast of competitive database programs and use of technology.

Demonstrated understanding with predictive AI tools and advanced analytics to drive operational efficiencies, support data-driven decision-making, and maximize revenue growth opportunities.

Utilize MS Access, Excel, PowerBI, Cognos, Oracle, or other SQL programs to add functionality and enhancement to existing systems.

Provides training and coaching as assigned to other team members. Provides system training related to database programs.

Work with the team to maintain a campaign marketing dashboard that visualizes key performance indicators.

Performs analytical requests and research projects for internal parties. Special projects as assigned by management.

Responsible for always practicing, supporting, and promoting Gun Lake Casino Resort’s “Unsurpassed Service Standards.”

Maintain a high level of personal integrity on and off duty.

Practice teamwork, support fellow Team Members, and create an energized, positive, team-oriented work environment.

Interact with Guests in a friendly and courteous manner and handle all Guest opportunities.

Must be able to effectively communicate both written and verbally with Guests, Team Members, and Management.

Maintain excellent grooming and uniform standards.

All other duties as assigned.