Marketing Copywriter
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Key skills for this role
About the Role
Pan Home is hiring a Marketing Copywriter to shape brand voice across campaigns, social, CRM, digital, in-store, and e-commerce. The role involves writing copy for promotions, CRM, digital ads, social media, and in-store communications, ensuring consistency and cultural sensitivity.
Key Skills for This Role
Responsibilities
- Write copy for thematic and tactical promotions
- Develop campaign messaging, key callouts, and taglines
- Write SMS, WhatsApp, push notification, and email copy for CRM
- Write UX copy for website and performance ad copy for Meta and Google
- Write daily social captions and develop reels/story scripts
- Write copy for in store touchpoints like danglers and special features
- Write editorial collection copy for quarterly campaigns and press releases
- Proofread copy across assets before publishing
- Maintain tone of voice consistency across all channels
Requirements
- Strong copywriting and proofreading skills
- Hands on AI experience to automate copy requirements
- Ability to maintain tone of voice consistency across channels
- Cultural sensitivity and alignment with GCC market
- Basic understanding of design/layout principles
Full Job Posting
Brand Brief
- Pan Home is one of the largest home furnishing destinations in the GCC, known for its large format stores and wide variety of furniture and home decor.
- Offers options for every budget, style, and space, making it a true one stop destination for furnishing a home.
What you’ll handle daily
- Campaign & Promotional Copy: Write copy for thematic and tactical promotions, develop campaign messaging, key callouts, and taglines.
- CRM: Write SMS, WhatsApp, push notification, and email copy aligned to promotions.
- Digital & E commerce Copy: Write UX copy across website, performance ad copy for Meta and Google, and proofread product descriptions.
- Social & Video Copy: Write daily social captions, develop reels/story scripts, titles, and supers.
- In store Communication: Write copy for any in store touchpoint, e.g., danglers, special features.
- Editorial & Brand Writing: Write editorial collection copy, press releases, radio spot scripts, and sweepers.
The non negotiables
- Proofreading copy across assets before publishing.
- Maintain tone of voice consistency across all channels.
- Ensure cultural sensitivity and alignment with the GCC market.
- Hands on AI experience to automate day to day copy requirements for faster turnarounds.
- Task traffic management for copy and prioritization.
What sets you apart
- Basic understanding of design/layout principles to support creative direction.
- Conceptual storytelling and brand narrative.
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