Marketing Communications Manager
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Key skills for this role
About the Role
Pink Neon Advertising is looking for a Marketing Communications Manager to develop regional thematic and tactical platforms for Explorer and Challenger Brands in MENA. The role involves strategic planning, brand storytelling, and agency management.
Key Skills for This Role
Responsibilities
- Drive the strategic planning process of the business brief with local agency partners
- Adapt and implement relevant Brand Stories that shape behavior
- Develop Brand Experiences that shape choice, build habits and drive transactions
- Focus on ROI against Business Objectives
- Be passionate about productivity and liberate funds to fuel more initiatives
- Challenge all sacred cows that do not strategically, economically and scientifically make sense
- Manage and inspire agencies and partners, negotiate SOW, build TCCC capability
Requirements
- Experience in developing regional/local thematic and tactical platforms
- Ability to work with leading regional/local agencies
- Strong focus on productivity and natural skepticism of existing structures
- Hands on approach even in the smallest market
- Disruptive mindset
Full Job Posting
Job Summary
- Stories must have the power to Trigger and create loops, based on responsive incentives for consumers that drives organic participation and repetition across the system.
- Looking for disruptive mindsets who will create brand experiences for the people.
- Capable of creating 'goosebumps' among the target consumers.
What do we expect from you?
- Work closely with brand and commercial teams in all markets and partner with bottlers.
- Develop regional/Local thematic & tactical platforms for Explorer and Challenger Brands in MENA.
- Work with leading regional/local agencies, with strong focus on productivity.
- Be totally hands on even in the smallest market, providing disruptive thematic & tactical solutions.
Strategic Planning
- Drive the strategic planning process of the business brief with local agency partners.
Adapt and implement relevant Brand Stories that shape behavior
- Stories must have the power to Trigger and create loops.
- Capable of creating 'goosebumps' among the target consumers.
Develop Brand Experiences that shape choice, build habits and drive transactions
- Always on 365 Days Disruption in the right time and real time.
- Evolve Connection model: Participation vs Reach, to drive scale and efficiencies.
- Grounded and embrace asks from local experts like franchise leads and bottling partners.
ROI – Focus on business results
- ROI against Business Objectives.
- Learning & improving with each yearly Iteration.
Productivity Driven
- Optimal communication effort to drive efficient result.
- Be passionate about productivity and liberate funds to fuel more initiatives.
- Maximize budgets and plans for effectiveness and efficiencies.
- Challenge all sacred cows that do not strategically, economically and scientifically make sense.
Agency and Partnership management
- P4P implementation in collaboration with procurement identify agencies and partners, negotiate SOW, manage and inspire, build TCCC capability, compensate and evaluate based on business objectives.
Company Info
- Company: Pink Neon Advertising
- Employment Type: Full Time
- Job Type: Design
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