Marketing & Communications Director

About the Role

Employment and Location

• The source lists the role as full-time.
• The role is based in Abu Dhabi and is identified as onsite in the source metadata.

Responsibilities

• Define brand strategy, positioning, and messaging for corporate, product, and investor audiences.
• Build the marketing function, including team structure, tools, budget, and reporting cadence.
• Own press releases, media relations, public statements, website, digital presence, and social channels.
• Lead go-to-market planning and product-launch strategy with Product, Engineering, and Business Development.
• Plan regional and international industry events, trade shows, and conferences.
• Create investor-facing and corporate materials with the CEO and leadership team.
• Establish technical content strategy and production processes.
• Manage agencies, PR firms, designers, and vendors.
• Track marketing KPIs and connect activity and spend to brand and pipeline outcomes.
• Ensure communications comply with UAE media and advertising regulations and company guidelines.

Qualifications

• 10+ years of marketing, communications, or brand experience, including at least 3 years in senior leadership.
• Experience building or scaling marketing functions in early-stage or high-growth technology, robotics, or hardware companies.
• Experience developing go-to-market strategy for technical or deep-tech products.
• Strong corporate communications, media relations, and external stakeholder messaging experience.
• Experience working with C-suite leaders and investors on external-facing materials.
• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA or equivalent is advantageous.

Preferred Skills

• Robotics, industrial technology, automotive, or advanced manufacturing background is preferred.
• Start-up or scale-up brand and marketing infrastructure experience is preferred.
• Strong written and verbal communication and technical storytelling skills are preferred.
• Familiarity with UAE Free Zone and MOHRE marketing, advertising, and PR regulations is preferred.
• Arabic language skills are advantageous.
• Comfort working in a fast-paced, ambiguous, resource-constrained environment is preferred.

About the Company