Marketing & Business Development Specialist
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Key skills for this role
About the Role
Assystem seeks a Marketing & Business Development Specialist in Riyadh to drive marketing and communication plans, enhance brand consistency, and support lead generation.
Key Skills for This Role
Responsibilities
- Develop and execute marketing and communication plans aligned with business growth objectives.
- Design and enhance PowerPoint presentations, proposals, infographics, and marketing materials.
- Support lead generation initiatives through digital campaigns and market outreach.
- Create and manage professional LinkedIn posts and digital campaigns.
- Conduct market research and competitor analysis to support go to market strategies.
Requirements
- Experience in marketing and business development
- Strong communication and presentation skills
- Ability to create executive level PowerPoint presentations
- Experience with digital marketing and lead generation
- Market research and competitor analysis skills
Full Job Posting
Key Responsibilities
- Develop and execute marketing and communication plans aligned with business growth objectives.
- Manage brand consistency across all presentations, proposals, campaigns, and communication materials.
- Ensure all materials comply with group branding and visual identity standards.
- Support internal and external communication activities, events, and campaigns.
- Coordinate with technical, BD, and management teams to prepare executive quality communication assets.
- Design and enhance PowerPoint presentations, proposals, offerings, infographics, dashboards, and marketing materials.
- Transform technical and business content into visually compelling executive level deliverables.
- Create consulting style slides aligned with international standards and group identity.
- Support bid teams with proposal formatting, storytelling, and visual structuring.
- Develop reusable templates, icons, visuals, and presentation assets.
- Support the preparation and promotion of service offerings and capability statements across targeted sectors and accounts.
- Support lead generation initiatives through digital campaigns, market outreach, and targeted engagement activities.
Additional Responsibilities
- Identify opportunities within strategic accounts and target sectors.
- Develop account penetration strategies and engagement plans for new and existing clients.
- Support business development teams in market mapping and client intelligence activities.
- Coordinate marketing activities to increase visibility across priority accounts and giga projects.
- Create and manage professional LinkedIn posts and digital campaigns to increase market awareness and engagement.
- Prepare marketing content promoting company offerings, achievements, solutions, and thought leadership.
- Develop content strategies targeting engineering, infrastructure, digital transformation, and smart city sectors.
- Monitor campaign performance and generate engagement analytics and reports.
- Create marketing content including posts, brochures, videos, promotional materials, and campaign visuals.
- Support executive personal branding initiatives and strategic market positioning.
- Conduct market research and competitor analysis.
- Support development of go to market strategies and marketing plans.
Market Intelligence & Strategy Support
- Identify industry trends, client needs, and strategic positioning opportunities.
- Assist in preparing strategic reports and executive summaries.
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