Marketing & Branding Executive

Job Title: Marketing & Branding Executive Department: Business Operations Location

• Indore (On-site) Experience: 0-2+ Years Company: Robro Systems Website: www.robrosystems.com

Key Responsibilities

• Strategy & Leadership Develop and execute a comprehensive marketing strategy aligned with company vision, product roadmap, and sales objectives. Build and lead a high-performing marketing team covering digital, brand, and field marketing functions.
• Brand & Positioning Define, enhance, and maintain Robro’s brand identity, ensuring consistent communication across all channels. Strengthen Robro’s positioning as an industry leader in AI-based inspection and automation solutions.
• Demand Generation & Lead Nurturing Design and implement digital campaigns, SEO/SEM strategies, and content marketing initiatives to drive qualified leads and brand visibility. Collaborate closely with the sales team to ensure alignment on lead quality, nurturing, and conversion goals.
• Content & Communication Oversee creation of high-quality marketing content case studies, whitepapers, videos, presentations, and press releases tailored for industrial B2B audiences.
• Events & Partnerships Plan and execute trade shows, industry events, product demos, and exhibitions to build brand presence and connect with key customers and partners.
• Market Research & Competitive Insights Conduct ongoing research to identify emerging industry trends, competitor moves, and market opportunities. Use insights to guide strategy and product messaging.
• Performance & Analytics Track and analyze key marketing metrics (lead flow, conversion rates, campaign ROI, website traffic). Present data-driven insights and improvement plans to leadership.
• Cross-Functional Collaboration Work closely with product, sales, and engineering teams to refine go-to-market strategy, pricing, and value propositions.
• Budget & Vendor Management Manage marketing budgets, external agencies, and vendor relationships to maximize ROI and efficiency.

Must-Haves

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 0–2+ years of experience in industrial B2B marketing.
• Proven success in brand building, digital marketing, and lead generation within automation, manufacturing, or technology sectors.
• Strong command of marketing tools CRM, marketing automation platforms, analytics tools, and content management systems.
• Excellent communication, design, branding and presentation skills.
• Strategic mindset with strong analytical and execution capabilities.
• Ability to travel as needed for events, exhibitions, and customer visits.
• Deep understanding of SEO essentials.

Preferred

Key Skills

• Marketing Strategy & Leadership
• Digital Marketing & Lead Generation
• Brand Building & Corporate Communication
• Content Marketing & PR
• Market Research & Competitive Analysis
• Campaign Analytics & ROI Measurement
• Cross-functional Collaboration
• CRM & Marketing Automation Tools
• Must have SEO advance knowledge