Marketing and SEO Specialist (Arabic Speakers Only)
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Key skills for this role
Role Overview
An educational center in Abu Dhabi is seeking a creative, data-driven, and results-oriented Marketing and SEO Specialist.
The role focuses on measurable results, lead generation, student acquisition, and continuous campaign improvement.
Key Skills for This Role
Full Job Posting
Role overview
An educational center in Abu Dhabi is seeking a creative, data-driven, and results-oriented Marketing and SEO Specialist.
The role focuses on measurable results, lead generation, student acquisition, and continuous campaign improvement.
Key responsibilities
- Develop and execute digital marketing strategies to increase brand awareness, leads, and student registrations.
- Manage SEO strategies to improve organic search rankings and website visibility.
- Conduct keyword, competitor, and market research.
- Create and manage SEO-friendly website content, landing pages, and blog content.
- Manage and optimize advertising campaigns across Meta, Google, TikTok, and Snapchat.
- Monitor campaign performance, leads, conversions, and marketing KPIs.
- Analyze website and campaign data using Google Analytics and Google Search Console.
- Coordinate with content and social media teams to maintain consistent brand messaging.
- Develop campaigns and promotional offers targeting students and parents.
- Prepare performance reports and recommendations for improvement.
- Stay current on digital marketing, SEO, social media, and search engine trends.
- Work with management to achieve monthly lead and enrollment targets.
Requirements
- Bachelor’s degree in marketing, digital marketing, business, or a related field.
- At least two years of experience in digital marketing and SEO.
- Strong practical knowledge of SEO, keyword research, on-page SEO, and content optimization.
- Experience managing paid advertising campaigns.
- Strong analytical, reporting, communication, and organizational skills.
- Excellent knowledge of Google Analytics and Google Search Console.
- Good understanding of social media marketing and content strategy.
- Excellent English proficiency; Arabic is an advantage.
- Education-sector experience is an advantage.
Compensation
- The stated pay range is AED 4,000 to AED 6,000 per month.
Workplace
- The work location is in person in Abu Dhabi, UAE.
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