Marketing Analyst
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Key skills for this role
About the Role
Join a global, data-driven environment as a Marketing Analyst, transforming large-scale marketing data into actionable insights. You will work with marketing, product, and analytics teams to evaluate campaign performance, improve attribution models, and design A/B tests.
Key Skills for This Role
Responsibilities
- Prepare and deliver detailed analytical reports on marketing campaigns, identifying optimization opportunities and performance improvement strategies
- Analyze key marketing KPIs daily, detect anomalies, and proactively investigate changes in performance trends
- Design, monitor, and evaluate A/B tests, providing clear recommendations based on statistical outcomes and experimental results
- Improve and maintain attribution models, LTV frameworks, and marketing performance measurement methodologies
- Develop actionable insights to enhance campaign effectiveness, targeting strategies, and overall marketing ROI
- Optimize reporting systems and budgeting tools to improve accuracy, efficiency, and decision making processes
- Collaborate with cross functional teams to ensure data consistency and alignment across marketing analytics initiatives
Requirements
- Bachelor’s degree in a technical, mathematical, economics, or related quantitative field
- Strong knowledge of Google Sheets, including advanced functions and pivot tables
- Solid experience with BigQuery and working with large scale datasets
- Strong foundation in statistical analysis and mathematical concepts relevant to marketing analytics
- Experience with BI tools such as Tableau, Superset, or similar platforms
- Strong English communication skills (B2+ level or higher)
- Ability to work independently and collaborate effectively in a distributed, remote first environment
Full Job Posting
Role Overview
- You will join a global, data driven environment where marketing performance and experimentation play a central role in shaping user acquisition and business growth.
- In this role, you will transform large scale marketing and campaign data into actionable insights that directly influence strategy, optimization, and budget allocation.
- You will work closely with marketing, product, and analytics teams to evaluate campaign performance, improve attribution models, and identify opportunities to increase ROI.
- The position requires strong analytical thinking, a deep understanding of statistical methods, and the ability to work with complex datasets across multiple tools.
- You will also play a key role in designing and evaluating A/B tests, ensuring accurate measurement and continuous improvement of marketing initiatives.
- Operating in a fast paced, international, and fully remote environment, you will contribute to scaling products used across global markets.
Accountabilities
- Prepare and deliver detailed analytical reports on marketing campaigns, identifying optimization opportunities and performance improvement strategies.
- Analyze key marketing KPIs daily, detect anomalies, and proactively investigate changes in performance trends.
- Design, monitor, and evaluate A/B tests, providing clear recommendations based on statistical outcomes and experimental results.
- Improve and maintain attribution models, LTV frameworks, and marketing performance measurement methodologies.
- Develop actionable insights to enhance campaign effectiveness, targeting strategies, and overall marketing ROI.
- Optimize reporting systems and budgeting tools to improve accuracy, efficiency, and decision making processes.
- Collaborate with cross functional teams to ensure data consistency and alignment across marketing analytics initiatives.
Requirements
- Bachelor’s degree in a technical, mathematical, economics, or related quantitative field.
- Strong knowledge of Google Sheets, including advanced functions and pivot tables.
- Solid experience with BigQuery and working with large scale datasets.
- Strong foundation in statistical analysis and mathematical concepts relevant to marketing analytics.
- Experience with BI tools such as Tableau, Superset, or similar platforms.
- Strong English communication skills (B2+ level or higher).
- Ability to work independently and collaborate effectively in a distributed, remote first environment.
- Nice to have: experience with SQL (MS SQL), basic Python, Google Analytics, Google Tag Manager, or Google Ads platforms.
- Preferred: candidates based in APAC or nearby time zones with at least 3 hours of overlap with team working hours.
Benefits
- Fully remote work opportunity with global flexibility.
- 28 days of annual vacation plus 7 additional wellness days.
- Annual bonuses for successful employee referrals (up to $5,000).
- 50% reimbursement for professional development, training, and international conferences.
- Corporate discounts for English language learning.
- Health related support, including up to $1,000 annual reimbursement for medical expenses or insurance.
- Home office or co working space support, including equipment provision or reimbursement.
- Internal reward system with gamified bonuses redeemable for gifts, experiences, and team activities.
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