Marketing Analyst
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
Role Overview
AUPS Education is seeking a Marketing Analyst to support data-driven decision-making across its education business.
The role analyzes campaigns, lead generation, student enrolment funnels, customer behavior, and market trends to improve performance, lead quality, enrolments, and marketing ROI.
Key Skills for This Role
Full Job Posting
Role Overview
AUPS Education is seeking a Marketing Analyst to support data-driven decision-making across its education business.
The role analyzes campaigns, lead generation, student enrolment funnels, customer behavior, and market trends to improve performance, lead quality, enrolments, and marketing ROI.
Key Responsibilities
- Analyze performance across digital, social media, paid advertising, email, events, and other marketing channels.
- Track leads, CPL, CPA, conversion rates, CAC, enrolments, ROAS, and ROI.
- Monitor the student acquisition funnel from enquiry through application and enrolment.
- Identify trends, performance gaps, and conversion improvement opportunities.
- Prepare weekly, monthly, and quarterly reports and dashboards.
- Develop dashboards using Excel, Power BI, Tableau, or similar tools.
- Analyze website, CRM, Google Analytics, social media, and paid advertising data.
- Evaluate lead quality and channel effectiveness.
- Conduct competitor, market, and customer analysis in the education sector.
- Support budget allocation, campaign optimization, and A/B testing.
- Work with Marketing, Admissions, Sales, Finance, and Operations teams.
- Provide actionable recommendations and maintain accurate marketing and customer data.
Requirements
- Bachelor's degree in Marketing, Business Analytics, Statistics, Business Administration, Economics, or a related field.
- 2–4 years of experience in marketing analytics, digital marketing analytics, business analytics, or a similar role.
- Strong knowledge of Microsoft Excel and data analysis.
- Experience with Power BI, Tableau, or other BI or dashboarding tools.
- Working knowledge of Google Analytics or GA4 and digital marketing platforms.
- Experience with CRM and marketing automation platforms.
- Strong understanding of marketing KPIs, conversion funnels, and campaign performance.
- Strong analytical, problem-solving, reporting, communication, and presentation skills.
- Strong attention to detail and ability to translate data into business insights.
Preferred Qualifications
- Experience in education, EdTech, schools, universities, or training is preferred.
- Knowledge of student recruitment and admissions funnels and experience in the UAE or GCC market are preferred.
- Knowledge of SQL, Python, or other data-analysis tools is advantageous.
- Arabic language skills are advantageous.
Working Style
The employer is seeking someone analytical, commercially minded, curious, and highly detail-oriented.
The role requires explaining what performance data means, why results are changing, and what actions should be taken.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at AUPS Education
University Partnerships Executive
, UAE
AUPS Education is seeking an experienced university partnerships professional to lead student placements, institutional relationships, and enrollment initiatives. The role requires at least five years of relevant experie
Manager - University Placements & Partnerships
, UAE
AUPS Education is seeking a Manager to lead university partnerships and student placement initiatives across multiple study destinations. The role involves building institutional relationships, advising students on acade
Business Analyst
, UAE
AUPS Education is seeking a commercially driven Business Analyst to improve revenue, enrollment, retention, and operational performance across its educational institutions. The role combines business analysis, KPI report