Marketing AI & Analytics Lead
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Key skills for this role
About the Role
Lead marketing analytics and AI integration, design data tracking systems, automate reporting, and enhance campaign performance across various business units.
Key Skills for This Role
Responsibilities
- Partner with performance and product teams to track full funnel conversion across all business units and automate as much as possible with full visibility
- Define SSOT metrics across web and mobile app
- Use AI powered analysis to surface faster, more accurate growth recommendations that directly influence CAC, budget allocation, and revenue
- Track daily/weekly/monthly marketing performance metrics across all channels and business units
- Maintain centralized dashboards covering acquisition, retention, engagement, CAC, LTV, and funnel metrics
- Ensure data accuracy and consistency across CRM, MMPs, ad platforms, and internal databases
- Automate recurring reports using AI tools to reduce manual intervention and improve speed to insight
- Track and analyze campaign performance across paid media, CRM, WhatsApp, push, and email
- Build and manage attribution frameworks across web and mobile (Adjust/Appsflyer, Amplitude, GA, PowerBi, Looker etc.)
- Validate tracking implementation in collaboration with product and tech teams
- Identify the highest leverage workflow transformation opportunities within the marketing team and build AI tools, agents, and automations
- Coach marketers through a progressive journey from first AI win to full workflow transformation and self sufficiency
Requirements
- 4 7 years of experience in Marketing Analytics, MIS, Business Intelligence, Performance Marketing Analytics, or a closely adjacent AI/automation role
- Demonstrated hands on experience building AI powered tools, agents, automations, or workflows
- Proficiency with AI development tools and platforms (e.g., Claude, Claude Code, custom agent frameworks, API integrations, workflow automation tools)
- Strong hands on experience with reporting tools like Looker Studio, Power BI, Tableau, or similar
- Strong proficiency in Excel/Google Sheets (pivot tables, data lookup, data cleaning, etc.)
- Working knowledge of MMP tools (Adjust/AppsFlyer), CRM platforms, and ad platforms (Meta, Google, TikTok, etc.)
- Strong analytical mindset with attention to detail and data accuracy
- Comfort with ambiguity and messy datasets; business first thinking
Full Job Posting
Role Overview
- Prypco's Marketing team is transforming operations and wants to make AI the default way of working.
- As Marketing AI & Analytics Lead, you will own the intersection of data tracking and AI powered execution across all marketing channels and business verticals: Blocks, Mint, Mortgage, Exclusives, and Golden Visa.
- Dual mandate: (1) design and own the full marketing data stack (attribution, reporting, tracking, performance analytics); (2) embed AI as the default operating mode across the marketing team.
Key Responsibilities Analytics
- Partner with performance and product teams to track full funnel conversion across all business units and automate as much as possible with full visibility.
- Define SSOT metrics across web and mobile app.
- Use AI powered analysis to surface faster, more accurate growth recommendations that directly influence CAC, budget allocation, and revenue.
- Track daily/weekly/monthly marketing performance metrics across all channels and business units.
- Maintain centralized dashboards covering acquisition, retention, engagement, CAC, LTV, and funnel metrics.
- Ensure data accuracy and consistency across CRM, MMPs, ad platforms, and internal databases.
- Automate recurring reports using AI tools to reduce manual intervention and improve speed to insight.
- Track and analyze campaign performance across paid media, CRM, WhatsApp, push, and email.
- Build and manage attribution frameworks across web and mobile (Adjust/Appsflyer, Amplitude, GA, PowerBi, Looker etc.).
- Validate tracking implementation in collaboration with product and tech teams.
- Identify discrepancies across measurement platforms and flag them in a timely manner.
- Work with tech and product to improve tracking architecture.
Key Responsibilities AI
- Identify the highest leverage workflow transformation opportunities within the marketing team and build AI tools, agents, and automations tailored to each marketing sub function.
- Coach marketers through a progressive journey: from first AI win to regular integration to full workflow transformation to self sufficiency.
- Recognise patterns across teams and systematically build to reduce repeated tasks; a tool built for one marketer should become reusable for their peers.
- Prepare the marketing team for an agentic future, not just prompt writing, but designing, building, and overseeing autonomous workflows.
- Drive an AI first approach for creatives, landing pages, components, etc.
Requirements Must Have
- 4 7 years of experience in Marketing Analytics, MIS, Business Intelligence, Performance Marketing Analytics, or a closely adjacent AI/automation role.
- Demonstrated, hands on experience building AI powered tools, agents, automations, or workflows that transformed real work processes; not just using AI as a chatbot, but building with it.
- Proficiency with AI development tools and platforms (e.g., Claude, Claude Code, custom agent frameworks, API integrations, workflow automation tools).
- Strong hands on experience with reporting tools like Looker Studio, Power BI, Tableau, or similar.
- Strong proficiency in Excel/Google Sheets (pivot tables, data lookup, data cleaning, etc.).
- Working knowledge of MMP tools (Adjust/AppsFlyer), CRM platforms, and ad platforms (Meta, Google, TikTok, etc.).
- Strong analytical mindset with attention to detail and data accuracy.
- Comfort with ambiguity and messy datasets; business first thinking, not tool first.
What Success Looks Like
- SSOT dashboard live across all Prypco verticals.
- Data and behaviour based recommendations that directly reduce CAC.
- Attribution discrepancy reduced to <5%.
- Measurable AI adoption across the marketing team; marketers starting tasks with AI tools as their default.
- Truly automated reporting for leadership.
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