Market Research Analyst
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Key skills for this role
About the Role
The Market Research Analyst supports business growth by conducting market research, analyzing data, coordinating with dealers, and identifying opportunities to enhance market presence across assigned regions.
Key Skills for This Role
Responsibilities
- Conduct market surveys and showroom visits to assess local market conditions and customer behavior
- Design, develop, and execute market and end user surveys
- Research market dynamics, industry trends, and competitor activities to identify growth opportunities
- Perform forecasting and gap analysis using statistical and quantitative methods
- Analyze sales, operational, and market data to support strategic decision making
- Prepare comprehensive reports, presentations, and documentation based on research findings
- Recommend operational and strategic improvements to enhance market presence and performance
- Support business development initiatives through data driven insights and market intelligence
- Act as a liaison between dealers and principals, managing contracts, deliveries, and coordination
- Coordinate marketing campaigns, dealer meetings, training sessions, and promotional events
Requirements
- Experience in market research, data analysis, and reporting
- Strong analytical and quantitative skills
- Ability to coordinate with dealers and internal stakeholders
- Proficiency in digital marketing and social media management
- Experience with website analytics tools
Full Job Posting
Job Summary
- Market Research supports business growth by conducting market research, analyzing data, coordinating with dealers, and identifying opportunities to enhance market presence across assigned regions.
- The role acts as a key liaison between dealers, principals, and internal stakeholders while supporting marketing, sales, and business development initiatives.
Key Responsibilities
- Conduct market surveys and showroom visits to assess local market conditions and customer behavior.
- Design, develop, and execute market and end user surveys.
- Research market dynamics, industry trends, and competitor activities to identify growth opportunities.
- Perform forecasting and gap analysis using statistical and quantitative methods.
- Analyze sales, operational, and market data to support strategic decision making.
- Prepare comprehensive reports, presentations, and documentation based on research findings.
- Recommend operational and strategic improvements to enhance market presence and performance.
- Support business development initiatives through data driven insights and market intelligence.
- Advise management and key stakeholders on market opportunities, risks, and performance trends.
- Act as a liaison between dealers and principals, managing contracts, deliveries, and coordination.
- Maintain strong relationships with dealers, clients, and vendors to ensure smooth operations.
- Coordinate marketing campaigns, dealer meetings, training sessions, and promotional events.
Additional Duties
- Support digital marketing initiatives, including website and social media management.
- Monitor and analyze website traffic and digital performance metrics to improve outreach.
- Prepare and submit monthly reports for management and MC offices.
- Maintain accurate databases and records to ensure easy access and retrieval of information.
- Provide logistics and operational support as required.
- Perform additional tasks assigned based on evolving business needs.
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